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Shanghai Florentia Village Joins the Shanghai International Light Festival for Two Consecutive Years Pioneering a New Model for Commerce-Culture-Tourism Integration
The second Shanghai International Light Festival commenced on September 20, 2025. As one of the festival’s key sub-venues in Pudong, Shanghai Florentia Village Luxury Designer Outlet presents an immersive multi-layered retail experience from September 20 to October 18, blending light art, brand showcases, and interactive activities under the theme of “Light+”, encompassing commerce, culture and tourism in a one-stop destination. This marks the second consecutive year of the Shanghai Florentia Village 's participation in the event, further strengthening its innovative integration of commerce and cultural tourism.
Commerce-Culture-Tourism Integration Strategy Drives Strong Growth During the Super Golden Week: Florentia Village Reports Over 10% Increases in Both Footfall and Sales
During the 2025 "super golden week", combining the National Day and Mid-Autumn Festival holidays, Florentia Village Luxury Designer Outlets, under the Italian real estate entity RDM, delivered an outstanding performance across all its locations. Compared with the seven-day National Day holiday in 2024, both overall footfall and sales saw over 10% year-on-year growth, highlighting Florentia Village’s robust market presence and consumer vibrancy.
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