Florentia Village Luxury Designer Outlet has launched its 2026 Spring Carnival across all seven locations in Greater China. Running from March to May, the program takes its creative cue from Botticelli'sPrimavera and the pageantry of the traditional Italian carnival. Oversized gilded frames, cascading floral installations, and Italian carnival masks now define the Italian-inspired streetscapes across all seven sites, and together they give the network a cohesive seasonal identity that visitors can recognize and share.
At Florentia Village Guangzhou-Foshan, the original cast of a critically acclaimed Pinocchio production from the Wuzhen Theatre Festival brings stilt-walking parades and operatic street theatre into the shopping streets. The format blends Italian literary heritage with high-caliber public performance, creating moments that naturally gather crowds. At Florentia Village Shanghai, performers in full Italian carnival regalia lead immersive parades with audience participation, in the style of a classic Italian piazza celebration.
Beyond the parades, the Spring Carnival unfolds as a rolling calendar of lifestyle programming tailored to local audiences. Pet-friendly gatherings and fashion shows for dogs engage China's fast-growing pet-owner community. Weekend Italian food markets bring regional specialties into open-air piazzas. Family workshops offer Italian Carnival mask painting and botanical crafts, while select locations host group yoga sessions and family sports carnivals that push the retail environment into active lifestyle territory.
The Spring Carnival signals that Florentia Village’s integration of culture, commerce, tourism, sports, and exhibitions is evolving from periodic campaigns into a sustained operating model. Florentia Village will continue to differentiate through a blend of authentic Italian heritage and locally resonant experiences. The objective is clear: to make each visit feel less like a shopping errand and more like a micro-vacation in everyday life.
