Florentia Village

Rooted in Italian culture and art, Florentia Village Luxury Designer Outlet is part of the Italian real estate entity RDM’s strategic commercial endeavors in China. It is a one-stop premium shopping destination for Chinese consumers, seamlessly combining international designer shopping with leisure and entertainment. Florentia Village redefines contemporary retail experiences with a fresh perspective on modern lifestyle and design aesthetics. Since it was first launched in 2011, Florentia Village currently has a total of seven luxury designer outlets across Greater China, located in Tianjin (near Beijing), Shanghai, Foshan (near Guangzhou), Wuhan, Chengdu, Chongqing and Hong Kong, China. Florentia Village’s distinctive Italian architecture, inspired by Florence during the Renaissance, vividly paints a picture of distinctive Italian charm through plazas, galleys, fountains, painted glasswork, and monumental buildings, capturing the essence of the “City of Flowers”.

Through RDM’s extensive network of contacts within the global retail community, Florentia Village has achieved a combined total leasing area of 500,000 m2 with 1,300 shops and carries over 300 renowned international brands at year-round accessible discounted prices of up to 80% off. Combining great value and outstanding experience, Florentia Village membership has nearly 7.5 million by January 2026.

As a pioneer in retail and lifestyle innovation, Florentia Village transcends traditional boundaries to shopping centers. It redefines modern luxury living with thoughtful services such as hands-free shopping, pet strollers, and valet parking. The guests are welcomed into a relaxed and stress-free environment. Family entertainment centers introduced in the outlets also enhance their appeal as an all-ages destination. Several Florentia Villages not only offer tax refund services for international travellers, but are also recognized as AAA National Tourist Attractions. With online and offline channels, it connects with consumers through digital innovations, building a community of excellent taste and sophisticated style. At the 2025 Outlets Leader Summit, Florentia Village was honored with the “China Outlets 25th Anniversary Digital Ecosystem Hub Award,” recognizing its outstanding achievements in building a digital ecosystem and solidifying its position as a pioneer in the industry’s digital transformation. Furthermore, its commitment to sustainability is reflected in eco-friendly initiatives designed to protect a greener future.

With a strong foundation in China and a global outlook, Florentia Village Luxury Designer Outlet continues to expand its presence, bringing a seamless blend of Italian elegance and modern luxury to more cities. It remains at the forefront of commercial innovation and cultural heritage, writing a bold new chapter in retail excellence.

RDM ASIA

RDM ASIA has been deeply engaged in the Italian luxury outlet industry for over 25 years. In partnership with the McArthurGlen Group, it has developed more than 150,000 square meters of luxury retail space in the suburbs of five major cities, from northern Venice to southern Naples, setting new benchmarks in the industry.