Florentia Village Posts Strong Chinese New Year Results Across Greater China

Florentia Village Luxury Designer Outlets delivered a robust Chinese New Year performance across its seven Greater China locations, recording a year-on-year footfall surge of over 30% and a 14% uptick in total sales during the holiday period from February 15 to 23. Outperforming internal forecasts, the results give RDM Group a confident start to 2026 and affirm the traction of its Commerce–Culture–Tourism–Sports–Exhibition integrated model.

Florentia Village

Performance gains were both pronounced and widely distributed across the network. Florentia Village Shanghai led the nation, with footfall rising nearly 50% year-on-year. Florentia Village Beijing–Tianjin, the group's longest-established location, posted balanced increases of around 40% in footfall and approximately 20% in sales. Florentia Village Chongqing saw a 23% rise in visitor numbers.

Florentia Village Shanghai

Florentia Village Beijing–Tianjin

In South China, Florentia Village Guangzhou–Foshan set new single-day sales records for Adidas Originals, FILA, and PUMA on the holiday’s opening day, solidifying its dominance in sportswear within the regional outlet market. Florentia Village Hong Kong delivered 25% sales growth, driven by strong conversion rates among high-spending inbound visitors. Florentia Village Chengdu and Florentia Village Wuhan also reported notable sales gains across key brand categories.

Florentia Village Guangzhou–Foshan

Florentia Village Chengdu

The Chinese New Year results reinforce a trajectory that has been taking shape over multiple campaign cycles. Florentia Village's blend of year-round premium value, culturally resonant programming and experience-led placemaking continues to resonate with urban consumers who increasingly expect destinations to deliver more than products.

Florentia Village Chongqing

Florentia Village Wuhan

As China's outlet market grows more competitive, RDM Group sees the integration of its Italian heritage and local cultural relevance as a durable source of differentiation. The group will continue to deepen its "micro-vacation" proposition across Greater China, with the Commerce–Culture–Tourism–Sports–Exhibition framework guiding the next phase of development.

About Florentia Village Luxury Designer Outlet

Florentia Village Luxury Designer Outlet is a strategic masterpiece in China by the Italian real estate entity RDM, is a one-stop luxury retail destination tailored to the country’s discerning consumers. Seamlessly merging high-end shopping with leisure in a curated lifestyle space, it reimagines modern retail through an innovative lens of Italian-inspired aesthetics. Since its 2011 debut in Beijing/Tianjin, the outlet operator has expanded to seven locations across Greater China—including Shanghai, Guangzhou/Foshan, Wuhan, Chengdu, Chongqing, and Hong Kong—solidifying its status as a pioneer of premium outlet experiences. Designed as a homage to Renaissance Florence, its architecture channels the “City of Flowers” through sunlit piazzas, arched colonnades, mosaic fountains, and stained-glass accents, crafting an immersive tableau of Italian cultural heritage.

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PR@rdmasia.com

For more information please visit: www.florentiavillage.com

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