Shanghai Florentia Village Joins the Shanghai International Light Festival for Two Consecutive Years

Pioneering a New Model for Commerce-Culture-Tourism Integration

The second Shanghai International Light Festival commenced on September 20, 2025. As one of the festival’s key sub-venues in Pudong, Shanghai Florentia Village Luxury Designer Outlet presents an immersive multi-layered retail experience from September 20 to October 18, blending light art, brand showcases, and interactive activities under the theme of “Light+”, encompassing commerce, culture and tourism in a one-stop destination. This marks the second consecutive year of the Shanghai Florentia Village 's participation in the event, further strengthening its innovative integration of commerce and cultural tourism.

Luxury Brands Under Sparkling Lights: Deepening the Art-Commerce Connection

From September 20, Shanghai Florentia Village’s signature Italian piazzas and arcades transform into a luminous stage where art, fashion, and futurism converge. In collaboration with leading international brands, Shanghai Florentia Village presents a transcendent dialogue on beauty. Two centerpiece installations: “Dome of Light: Four Moments” and “Realm of Light”—draw inspiration from the artistic heritage of Italian cathedrals, inviting visitors on a breathtaking journey of light and divine imagination. Coach joins the celebration with a debut art installation for a limited time only, responding to Shanghai’s “Debut economy” promotion. Monumental design has received wide popularity on social media for check-ins and photos, setting the tone for cross-industry retail collaborations. Tesla’s Cybertruck, showcased under the theme “Future Mobility Art”, merges Italian aesthetics with cutting-edge EV technology, offering Shanghai consumers a glimpse into the future of travel. Additionally, the “Spotlight Front Page Show” invites visitors to create their very own edition of the Florentia Village Daily for a piece of specially personalized memory to take home. This curated selection of events blends authentic Italian flair and pioneering art-empowered retail seamlessly, leading to the creation of a cultural arena back-dropped by a light spectacle.

Dome of Light: Four Moments

Realm of Light

Coach Art Exhibition

Tesla’s Cybertruck Exhibition

Spotlight Front Page Show

Art-Empowered Retail: Advancing the Commerce-Culture-Tourism Model

These “Light+” initiatives reflect Shanghai Florentia Village’s strategic commitment to integrating tourism and cultural content into commercial spaces. Shanghai Florentia Village utilizes high-quality cultural content to elevate traditional retail into an immersive “social space basked in light”, perfectly aligned with the needs of consumers who increasingly value experiences and memory-making aspects alongside product purchases. The result is an increase in both brand value and consumer engagement. Cross-sector collaborations with global icons such as Coach and Tesla position Shanghai Florentia Village as an incubator of cultural innovation. These partnerships generate strong brand visibility, attract significant footfall, and convert engagement into tangible sales, completing a seamless value chain from attraction to transaction.

Driving Regional Growth: In Sync with Shanghai’s Urban Vision

From light art to the “Debut economy”, Shanghai Florentia Village’s integrated cultural-retail model brings fresh vitality to Shanghai’s night-time shopping experience and contributes to the city’s vision of becoming a world-class consumption hub. In fact, this regional synergy is embedded in Shanghai Florentia Village’s long-term strategy, from active participation in citywide campaigns such as the “May 5th Shopping Festival” and SHANGHAI SUMMER International Consumption Season, to pioneering pet-friendly facilities. Shanghai Florentia Village has always aimed at enhancing service quality, optimizing consumer experience, and fueling sustainable economic growth in Pudong and beyond.

Golden Autumn Offers: Sparking Consumer Passion

Alongside the festival, Shanghai Florentia Village has rolled out a series of exclusive offers to reward consumers. As a gesture of appreciation for long-distance travelers, visitors with proof of valid hotel stays and a daily spending of RMB 4,000 or more may redeem a RMB 200 Florentia Village gift card from September 20 to October 8. Members also enjoy double privileges: From September 15 to 28, earn bonus points on select sports brands. Through September weekends, spend RMB 10,000 or more in the luxury pavilion to receive a RMB 300 no-threshold gift card.

During the National Day, spending RMB 1,288 or more in a single purchase grants a digital coupon worth RMB 100 for purchases over RMB 600, available while supplies last. These rewards combine with ongoing bank promotions and brand-exclusive offers through October 12, presenting consumers with a full-scale autumn shopping feast.

Looking ahead, the unveiling of Phase III development in 2026 will see Shanghai Florentia Village expand in Italian design and retail innovation. With enhanced facilities and experiences, Shanghai Florentia Village is committed to supporting Shanghai’s path toward an international consumption center city. With upgraded facilities and enriched shopping experience, Shanghai Florentia Village will inject new energy into the market for a brilliant new chapter.

About Shanghai Florentia Village

Opened in 2015, Shanghai Florentia Village Luxury Designer Outlet recreates the piazzas, arcades, and fountains of Renaissance Florence, offering consumers an authentic Italian atmosphere. The outlet has been recognized as an AAA National Tourist Attraction. Guided by a “People-Oriented and All-age Friendly” philosophy, Shanghai Florentia Village hosts leading international brands with year-round discounts, alongside unique family leisure offerings such as the “Fantasy Jungle” family entertainment center, as well as cultural events such as the Marco Polo Art Exhibition and the 10th Anniversary Celebration. It is devoted to creating the one-stop “micro-vacation” destination that integrates shopping, entertainment, and culture. Through retail and lifestyle innovation, Shanghai Florentia Village transcends traditional boundaries to shopping centers, redefining quality living with immersive settings.

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For more information please visit: www.florentiavillage.com

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