Commerce-Culture-Tourism Integration Strategy Drives Strong Growth During the Super Golden Week: Florentia Village Reports Over 10% Increases in Both Footfall and Sales

During the 2025 "super golden week", combining the National Day and Mid-Autumn Festival holidays, Florentia Village Luxury Designer Outlets, under the Italian real estate entity RDM, delivered an outstanding performance across all its locations. Compared with the seven-day National Day holiday in 2024, both overall footfall and sales saw over 10% year-on-year growth, highlighting Florentia Village’s robust market presence and consumer vibrancy. This exceptional result reflects Florentia Village’s ongoing advancement of its Commerce-Culture-Tourism Integration strategy. By combining authentic Italian aesthetics and cultural art with a strong portfolio of international brands, plus tailored experiences to regional consumer preferences, Florentia Village locations across China continue to enhance membership services and entertainment-shopping offerings. Through these sustained innovations, Florentia Village Luxury Outlets has become one of the top choices for “micro-vacation” destination adored by consumers nationwide.

Shanghai Florentia Village

Resilient, Steady Growth in Footfall and Sales

Across all Florentia Villages, a variety of locally inspired cultural events and exclusive holiday promotions successfully converted festive footfall into spending momentum, fueling double-digit growth in both footfall and sales. Shanghai Florentia Village has deeply collaborated with the Shanghai International Light Festival to create innovative and diverse immersive consumption scenarios. Footfall surged by nearly 40% year-on-year, while sales rose by 11.4%. Coinciding with its 10th Anniversary Celebration—themed “Leap to Success”, Guangzhou-Foshan Florentia Village seamlessly integrates national intangible cultural heritage fish-lantern artistry into Guangzhou-Foshan Florentia Village’s Italian architectural landscape. This targeted approach successfully generated tremendous consumer engagement, driving a 10.9% increase in footfall and a 12.3% rise in sales. As the first strategic Florentia Village in China, Beijing-Tianjin Florentia Village continued its steady upward trajectory with strong growth in both footfall and sales, reaffirming its leadership position and enduring consumer appeal in the North China market.

Guangzhou-Foshan Florentia Village

Beijing-Tianjin Florentia Village

Dual Momentum from Advantageous Location and Beneficial Policy

As an AAA National Tourist Attraction and a key commercial platform in Central China, Wuhan Florentia Village actively participated in the provincial campaign “Shopping in Hubei: Golden Autumn Consumption Season”, organized by the Department of Commerce of Hubei Province, which has driven the footfall increase by over 20% year-on-year. aiming to be an outlet benchmark in central China. Meanwhile, Hong Kong Florentia Village, with its full-luxury brand lineup and proximity to the airport, captured strong inbound and outbound footfall, achieving nearly 40% year-on-year sales growth. It has become a strategic last-minute shopping destination for high-end travelers departing from the region.

Wuhan Florentia Village

Local Cultural Integration Ignites New Growth Engines

Florentia Village has consistently viewed Southwest China as a core strategic market and sustained its efforts to deepen engagement with local consumer demand. Capitalizing on Chongqing's awareness as a world-class tourist destination, Chongqing Florentia Village partnered with Sichuan Fine Arts Institute to create a stunning naked-eye 3D staircase painting, emerging as one of the city’s most popular tourist photo spots. Meanwhile, Chengdu Florentia Village launched the “Taste of Italy”, featuring dozens of Italian gourmet and lifestyle brands. By combining authentic Italian cuisine with Sichuan flavors, it creates an Italian-style leisure atmosphere that deeply resonates with Chengdu's ethos of "Bashi"—a life of relaxed elegance, delivering a rich cross-cultural dining and entertainment experience that deeply resonated with Southwest consumers.