Florentia Village Boosts Holiday Retail Consumption with Dynamic Labour Day Holiday Campaign

As the Labour Day holiday approaches, all seven Florentia Villages are prepared to welcome the festivity. Following the “Spring Out” campaign, Florentia Village continues to energize consumption by introducing cross-sector new retail models with special holiday offers. Throughout May, a rich collection of events invites visitors to indulge in "micro-vacation" as they stroll amidst the luxury outlet's signature Italian architecture.

Come to Florentia Village for a Wonderful Micro-Vacation

During the Labour Day holiday, Chengdu Florentia Village launches a spring-themed tour, featuring a flower pop-up store, music corners, camping area, a children's dance competition, and a costume parade. Guangzhou-Foshan Florentia Village lines up a bamboo shoot-themed food culture festival, a fashion show in collaboration with Stellart International School of Arts, and a boxing championship. Wuhan Florentia Village organizes a "Thousand Parent-Child Charity Run" while welcoming back the much-anticipated No. 1 Xingfu Road Market. The market collaborates with trending IP "ALL HUNGRY" and local animal welfare organizations to drive social media buzz. Meanwhile, Beijing-Tianjin Florentia Village transforms into a floral wonderland with flower installations to celebrate the spring season and provide an excellent micro-vacation retreat.

 

Exclusive Offers to Reward Purchases

Beyond immersive experiences, Florentia Village will also roll out shopping rewards during the Labour Day holiday. In Beijing-Tianjin and Shanghai Florentia Villages: spend RMB 5,000 for a coupon of RMB 250 off RMB 1,680 purchase; spend RMB 2,000 for RMB 100 coupon off RMB 680 purchase; and spend RMB 10,000 for RMB 500 coupon off RMB 3,360 purchase (only for  luxury brands). In addition, Shanghai Florentia Village also actively responds to the government's call to reward consumers with retail vouchers and boost local consumption. In Chengdu Florentia Village: spend RMB 2,288 for RMB 150 coupon off RMB 1,000 purchase, and spend RMB 1,288 for RMB 66 coupon off RMB 400 purchase. Wuhan offers RMB 100 coupon off RMB 500 purchase with a spending of RMB 888. In addition, Chengdu and Wuhan will launch lucky draw activities. Guangzhou-Foshan provides RMB 100 coupon off RMB 600 purchase with a spending of RMB 999; and in Chongqing, a single purchase over RMB 1,599 enjoys an instant RMB 100 discount. These rewards combine retail with experience, opening an exciting new chapter for May.

An Exciting May of Commerce, Culture, and Tourism Combined Offers

Post-holiday, Florentia Village will keep the momentum alive with promotions up to 85% off. On Mother’s Day and May 20, eligible purchases at Shanghai Florentia Village will include complimentary flowers. Guangzhou-Foshan Florentia Village curates an interactive sketch event for May 20, where qualified purchases come with a personalized portrait by professional illustrators. Hong Kong Florentia Village will celebrate its eighth anniversary with generous tiered rewards and triple loyalty points, while Beijing-Tianjin Florentia Village marks its 14th anniversary with a series of Chinese and Italian cultural events.

From immersive experiences to consumption upgrades, Florentia Village, a pioneer in outlet innovation, remains dedicated to integrating commerce, culture, and tourism. Several Florentia Villages have already been designated as AAA National Tourist Attractions, consistently aligning curated activities with contemporary urban lifestyles to create premier micro-vacation experiences. Florentia Villages also actively support the government's further opening-up policy by providing seamless tax refund services for overseas visitors, underscoring the international standards and cultural confidence of China's retail sector.

Florentia Village is committed to offering consumers exceptional value and innovative retail, creating a modern getaway location rich in culture and joy. In May, Florentia Village welcomes all consumers to embrace the beauty of the season in a "Spring Out" of happy memories with family and friends.

PR Contact:

Catherine.zhang@rdmasia.com

Mika.zhu@justenpr.com

For more information please visit: www.florentiavillage.com