Spring in Full Bloom: A Stroll Through the Sunshine Season
Florentia Village Invites You to "Spring Out" With Us

As flowers in full bloom, step into a celebration of renewal and joy this spring with luxury designer outlets Florentia Village. From March 22 to May 13, Florentia Village launches an enchanting escape for this beautiful season, inviting you to bring families and friends along to "Spring Out," as we bask in the golden sunlight, and indulge in a season of leisurely exploration. Spanning six locations across Beijing/Tianjin, Shanghai, Guangzhou/Foshan, Chengdu, Chongqing, and Wuhan, the festivities unfold in six Florentia Villages across China with a curated selection of exciting events. Spring markets, outdoor cycling, high-energy sports, live music, 1000-people race, and pet-friendly experiences—plus super discounts of "up to 80% off" and other exclusive privileges, promising to bring lasting memories of joy for an urban, trendy micro-vacation.

Springtime Markets: Specially Market Fair Sparks a Social Media Buzz

With the arrival of spring, Florentia Village lovingly launches limited-time market experiences across its locations to welcome this time of the year, which is perfect for outdoor leisure. Every weekend from March 22 to April 6, Wuhan Florentia Village presents " No. 1 Xingfu Road Market," where 30 popular vendors of food, lifestyle, organic living, original handmade products, and trendy brands are featured in vintage-style stalls framed by lush archways. A creative collaboration with the local "ALL HUNGRY" ignites a social media buzz, drawing in young visitors eager to capture and share the moment. During the Labour Day holiday, Guangzhou/Foshan Florentia Village introduces a vivacious "Diaosidan" bamboo shoot-themed culture carnival. A delicacy distinctively local and profoundly influential, bamboo shoots is a great medium to converge culinary, cultural, art, and intangible heritage experiences here at Guangzhou/Foshan Florentia Village. The carnival is poised to receive great popularity from consumers in the greater bay area.

From handmade gelato to aromatherapy retreats and artisan workshops, every stall has its own distinct and eye-catching offerings. Amidst the flowing parade of spring, visitors will find themselves indulging in the effortless pleasures of an urban micro-holiday.

Springtime Outdoor Leisure: Cycling, Boxing Championship, and Sports Spectacles

As the spring breeze through Renaissance-inspired archways and alleys at Florentia Village, a spirited cycling event is about to write Italian elegance and outdoor adventure into an exciting harmony: On April 5, Shanghai Florentia Village partners with cycling club "PlanHouse" for a one-of-a-kind ride. Over a hundred cycling enthusiasts will navigate Florentia Village’s iconic Italian architecture, weaving through cultural landmarks and art installations for an immersive experience blending sport and style. Guangzhou/Foshan Florentia Village will orchestrate a dynamic tripartite event of fashion, fitness, and music over the Labour Day holiday: a fashion show in collaboration with Stellart International School of Arts; the adrenaline-fueled 2025 China Foshan WBO/WBC Professional Boxing Championship; a grand plaza concert co-hosted with local administration. The guests are invited to revel in an outdoor carnival of light, sound, and action that underlines spring as an exhilarating chapter in the micro-vacation experience.

 

Wonderful Springtime Encounters: A Journey of Love with Our Furry Friends

Joining this season’s festivities is Florentia Village's own pet-friendly IP, FurBella the Greyhound, launching for the first time. Appearing across all locations through digital art, themed installations, and charming signage, FurBella helps to create a truly pet-friendly shopping experience for consumers through facilities like pet trolley. In a heartwarming collaboration with lifestyle influencer Duantouhua, pet-friendly short films and fashion photos that capture moments of shared joy are also on show. Exciting pet competitions are also on schedule, as adorable dogs showcase their incredible agility and speed in races, sniffing the air for that trophy and the excitement. An interactive "Flight Chess" challenge invites the owners and their loyal friends to play bonding games that are certainly made for cherished memories. Chengdu Florentia Village joins hands with famous influencers and local charities for a "Pet Show," blending fashion with compassion. Simultaneously, through adoption events, charity auctions, and educational talks with local welfare organizations, our lonely furry friends may find a happy new home.

For those raring for adventure, Florentia Village partners up with iBabyGo to offer an exclusive grand prize: an 11-day, 10-night private jet tour to Xinjiang for one lucky owner and their pet to explore the beautifully enchanting Altay.

Exclusive Perks: Unlocking Spring’s Finest Rewards

A seasonal celebration is only complete with an array of exclusive rewards. Beijing/Tianjin Florentia Village introduces a thoughtful "Spring Travel Reimbursement" plan. Self-driving visitors who spend RMB 2,000 on a single purchase will have their highway tolls covered, while high-speed rail travelers from Beijing and Tianjin can claim fare reimbursements upon meeting RMB 2,000 and 1,500 thresholds respectively. For the wedding season between April 11 to 17, couples can also enjoy special offers designed to double up the romance. Guangzhou/Foshan Florentia Village brings delightful surprises during Tomb Sweeping Day, Labour Day, and Mother’s Day, from digital gift cards and luxury giveaways to flower boxes are all on offer with a lucky draw for eligible purchases. Meanwhile, Wuhan Florentia Village tempts shoppers with exclusive sports brand promotions and raffle draws, where grand prizes include Chow Tai Fook gold bars. Social media enthusiasts can post online and receive limited edition "ALL HUNGRY" IP plush toys. Chongqing Florentia Village, the new local landmark for luxury shopping destination, also launches an array of bespoke offers, including RMB 100 digital voucher for single purchase over RMB 888 and FurBella canvas tote bag for single purchase over RMB 488.

Sun-Kissed days of the beautiful spring are many in waiting. Florentia Village invites you to embrace the splendor of spring. Gather your loved ones—both two-legged and four-legged—for a vibrant season of exploration, indulgence, and harmony with nature. Step into a world where Italian elegance meets the rhythm of spring, and let 2025’s most enchanting micro-holiday adventure begin.

About Florentia Village

Florentia Village Luxury Outlets is a strategic masterpiece in China by the Italian commercial real estate group RDM, is a one-stop luxury retail destination tailored to the country’s discerning consumers. Seamlessly merging high-end shopping with leisure in a curated lifestyle space, it reimagines modern retail through an innovative lens of Italian-inspired aesthetics. Since its 2011 debut in Beijing/Tianjin, the outlet operator has expanded to seven locations across Greater China—including Shanghai, Guangzhou/Foshan, Wuhan, Chengdu, Chongqing, and Hong Kong—solidifying its status as a pioneer of premium outlet experiences. Designed as a homage to Renaissance Florence, its architecture channels the "City of Flowers" through sunlit piazzas, arched colonnades, mosaic fountains, and stained-glass accents, crafting an immersive tableau of Italian cultural heritage