Florentia Village welcomes three new iconic brands

ANTA, Burberry and Moncler to lead festivities at FV CARNIVAL



Explore the trendy world of sportswear, trace the charm of British style, and appreciate the elegance of Italian flair. ANTA, BURBERRY, and MONCLER—three renowned brands converge in the mountain city of Chongqing, bestowing a new wave of fashionable energy upon the Italian luxury design outlet in Shapingba — Chongqing Florentia Village. Anta, the leading sportswear brand in China, merges the vibrancy of sports with the trends of fashion, showcasing a style that transcends gender boundaries and leads the forefront of trends. With a legacy spanning centuries, Burberry artfully balances traditional heritage with cutting-edge innovation, embodying the essence of British luxury. Moncler, renowned for its high-performance down jackets, also excels in the realm of high fashion, uniting premium style with exceptional functionality. The arrival of these three iconic brands breathes new life into the Italianate ambiance of Chongqing Florentia Village, enhancing its allure with a distinct flair for the sophisticated connoisseur.




As the August sun shines brightly, these new stores are set to make their debut at Chongqing Florentia Village, each adding a captivating chapter to the Italian lifestyle experience. In mid-August, the 2,000 square meter Anta flagship store will be the first to open, offering sports enthusiasts a space to explore and express their vibrant energy. By the end of the month, Burberry's first outlet store in Chongqing will also be unveiled, featuring the brand's iconic plaid and classic trench coat designs, which are expected to create a surge of British style within the village. In September, the highly anticipated Moncler will make a grand entrance, showcasing the extraordinary charm of Italian fashion.



As the summer heat draws to a close, and in celebration of FV Carnival, a series of exclusive offers have been launched to the festivities. In ANTA,  shoppers can enjoy up to 50% off selected items for every purchase of three items. At BURBERRY, shoppers can truly indulge themselves with an unbelievable 90% promotion storewide, as well as an added bonus of triple points for purchases made between August 29 and September 17. Additionally, from August 29 to September 1, shoppers spending over 20,000 RMB will receive a 500 RMB voucher to use at select stores in Florentia Village. We invite you to join us for an elevated fashion experience at Chongqing’s premier shopping destination.



Chongqing Florentia Village, the second pure Italian-style boutique shopping center in Western China, is enriching its business mix to create a dreamy "Italian" experience for our guests. With year-round discounts as low as 80% off and unique customer service, it has become a new choice for consumers in Western China for fashion and travel. It brings together over a hundred globally recognized brand stores, including exclusive outlets in the Chongqing area such as BURBERRY, ZEGNA, JIMMY CHOO, STUART WEITZMAN, AIGLE, SALOMON, I.T OUTLET, Luk Fook Jewelry, and the largest NIKE outlet store in the Chongqing area, among other specialty shops.



Since its opening in 2021, Florentia Village Chongqing has embraced the philosophy of “A Beautiful Life Begins Here,”leveraging the strong economic vitality and consumer potential of Chongqing and its neighboring cities for impressive development. Through continuous innovation in creative activities and a series of exclusive offers, it has become an ideal micro-vacation destination for local urban residents. Looking ahead, Chongqing Florentia Village will continue to enhance its service quality based on its existing foundation, committed to bringing a more diverse array of international brands and a more considerate shopping experience and member services for guests in Chongqing and the surrounding areas.

 

In mid-September, the FV Carnival in Chongqing Florentia Village will continue to offer a variety of meticulously-planned interactive experiences, along with unprecedented additional discount benefits. Stay tuned for more!



ABOUT FLORENTIA VILLAGE
Florentia Village is China’s renowned international designer Village under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of 7 Villages across Greater China, located in Beijing-Tianjin, Shanghai, Guangzhou, Hong Kong, Wuhan, Chengdu and Chongqing. The Villages’ distinctive Italian architecture recalls Florence, Rome and the Renaissance Age by combining plazas, galleries, fountains and monumental buildings to deliver a one-of-a-kind shopping environment. Florentia Village carries more than 300 renowned brands from Europe, the United States and Asia at a year-round offering of up to 80% off.
 
Thanks to RDM’s extensive network of contacts within the global retail community, the storefronts are leased to the most prestigious luxury fashion brands in the world. To date, Florentia Village has achieved a combined total leasing area of 500,000m2 with 1,300 total shops. As of January this year, the total membership of Florentia Village has exceeded 4.9 million. As the leading international designer Village in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.
 
Official Website: www.florentiavillage.com 
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