Florentia Village Demonstrates Strong Growth

Across All 7 Cities in the First Three Quarters of 2023

Nov.29, 2023, China — The leading international luxury designer destination Florentia Village has recorded exceptional growth in China this year, with the first three quarters of 2023 seeing a year-on-year increase over 50% in both sales and footfall. Founded by Italian real estate development group RDM in 2011, the luxury Village attracts more than 20 million visitors annually with its carefully curated selection of over 300 designer brands and 1,300 stores across seven cities.


 

Innovative pop-ups, cross-brand collaborations and creative campaigns played a key role in driving growth. “Our teams worked hard to enhance our programming this year,” says Mr. Maurizio Lupi, CEO of Florentia Village and RDM Asia. “Our efforts had remarkable returns – Florentia Villages in every city were buzzing with activities and customer engagement skyrocketed. Our performance in the first half of the year was particularly noteworthy as sales and footfall surged by over 60% increase.”

 

The Villages’ culture of hospitality and its guests-first mentality also have had great impact. “Our membership base has flourished, currently standing at an impressive 4.5 million with a 30% annual growth rate,” says Mr. Jacopo De Vena, Managing Director of Florentia Village and RDM Asia. “Florentia Village will continue bringing an extraordinary, Italian-inspired luxury shopping experience to more Chinese consumers as it becomes a weekend destination for residents in the city.”


For many, Florentia Village’s appeal has evolved into much more than just a place to shop quality brands for great value. Instead, visitors come for weekend getaways, where dining and entertainment offer much sought-after leisure and relaxation in comfortable Italian surroundings. Families are well served with offerings tailored for little ones such as a jungle-themed children’s center. Enticing perks including VAT refunds, luggage storage, complimentary shuttle buses and stress-free parking provide guests with even further added convenience.


Member services are modernized through Florentia Village’s mini program Florentia Village Outlet GO. Developed exclusively for members, it ensures high-level service across all online and offline touchpoints, with a generous loyalty program featuring exclusive VIP lounge access, birthday privileges, private sales and more.




Florentia Village Beijing-Tianjin doubles its sales and footfall


Driven by special events and partnerships, the brand’s first location in China witnessed a surge in both sales and footfall in first three quarters of 2023. Sales at Florentia Village Beijing-Tianjin exceeded over 3,500 million RMB and visitor numbers surpassed 5 million, leading the 7 villages in Great China. During Golden Week in October, the Village hosted holiday festivities with a convivial atmosphere featuring Italian-themed parades and a rabbit installation.

 

Robust partnerships with brands also played a pivotal role in achieving success in the challenging Chinese market this year. International brands increasing their China presence established themselves at Florentia Village. Athletic shoemaker New Balance opened its first NB Grey store in the world and Lego chose Beijing-Tianjin as its first Florentia Village location, inspiring creativity and imagination amongst visitors of all ages.

Florentia Village Beijing-Tianjing Was Crowded During The Holiday



Florentia Village Shanghai’s “Star.Bunny.Love” limited charity pop-up space



Inspired campaigns drive steady growth at Florentia Village Shanghai

Florentia Village Shanghai continued to deliver high performance and traffic in the first three quarters, with both footfall and sales approaching 60% increase. Much of this growth can be attributed to engaging on-site activations that drew in customers.

 

This year, the Village held the 2023 Pudong Golden Week Shopping and Tourism Festival at the end of September. The celebration featured a partnership with children’s mental health initiative Star Bunny Love and Shanghai Fashion Week to host a sustainable fashion forum and charity bazaar; the release of the government-led “Pudong External Consumption Index”; and the launch of Florentia Village’s “To Love, Together” charity collection.

 

Prior to the holiday, the Village hosted a charity pop-up space as part of its collaboration with Star Bunny Love to draw attention to sustainability and giving back. The pop-up featured tote bags and handbags created in partnership with Florentia Village, Star Bunny Love and designer accessories brand WANACCESSORY. Furthermore, actress Bonnie Chen and fashion industry leaders Liu Wen, Zhang Zilin, Xiaoxue, Ms MIN, Chunxiao, and Fil Xiaobai, donated their own second-hand clothing and items for the charity sale. Designer brands including DONGLIANG also contributed items to the sale. 

 

 

Florentia Village Guangzhou-Foshan continues its strong performance, a favourable sign in advance of its new connecting plaza

Florentia Village Guangzhou-Foshan maintained double-digit growth in sales and footfall in the first three quarters as its celebrated its 8th year. With exclusive stores and numerous prestigious brands, it has become a prime shopping destination for the region.

 

This October, Florentia Village Guangzhou-Foshan marked its 8th anniversary by hosting a lively Retro Motorcycle Party with performances in collaboration with Foshan Radio Feiyue 924 (FM92.4). Select brands offered promotions, loyalty points and other benefits for consumers.


The Village is completing a remarkable 2023 by opening a new connecting plaza in December. The year’s impressive growth sets the stage for lululemon, NB Grey and Salomon to open their first and only special offer locations in South China at the plaza. The brands will be joined by MLB and The Cosmetics Company Store, which features brands including Estée Lauder, Clinique, Origins, Lab Series, Bobbi Brown, M·A·C, Tom Ford and Jo Malone.

 

 

Autumn holidays bring bustling crowds and revenue increased to Florentia Village Wuhan

Exclusive stores, extensive choice and exciting promotions made Florentia Village Wuhan the prime choice for holiday shopping in the Central China region. Compared to the same period last year, footfall at Florentia Village Wuhan increased over 50% during the first three quarters, indicating strong recovery.

 

In early September, Florentia Village Wuhan celebrated its 6th anniversary with the Italian Art Festival. In partnership with the Hubei Institute of Fine Arts, a cultural and creative themed exhibition titled “Italy Fantasy” highlighted Rome, Florence, Venice, Naples and Milan through city-specific installations while aromatherapy classes and leatherware workshops lent insight into Italian traditions and modern culture.

 

Florentia Village Guangzhou-Foshan’s

Lively Retro Motorcycle Party



The Italian Art Festival at Florentia Village Wuhan



Florentia Village Chengdu showed robust growth, a promising indication for next year's Phase 3 announcement

This year, Florentia Village Chengdu achieved significant growth in performance and footfall compared to the same period in 2022, with sales and footfall both reaching close to 60% increase. To celebrate the autumn holidays, the Village hosted La Dolce Vita Festival, which brought together over 20 lifestyle and food brands along with outdoor activities and sports. Visitors also enjoyed musical programming throughout the week, including classical concerts, jazz, swing and hang drum performances. Street-style concerts and Venice-inspired parades also added to the exuberant holiday atmosphere.

 

Looking ahead, Florentia Village Chengdu is planned to open its third phase in mid-2024, bringing a new influx of international brands to Sichuan’s capital as it continues to lead the industry in the region.

The “La Dolce Vita” Lifestyle Festival Bazaar at Florentia Village Chengdu



Florentia Village Chongqing achieves rapid growth in revenue and customer numbers

Florentia Village Chongqing saw rapid growth during the first three quarters, reflecting the huge potential of consumers in southwest China’s new first-tier cities. Home to luxury and designer exclusive stores, traffic at the Village increased close to 70%, and the revenue greatly increased to over 50% compared with the same period last year. 

 

For Golden Week, “CIAO! Fun Music Party” brought an electrifying atmosphere to Florentia Village Chongqing as a local chart-topping rock band made a surprise appearance at the party. The high-energy performances matched the vibrant atmosphere of the city and the spirit of the holidays.



ABOUT FLORENTIA VILLAGE

Florentia Village is China’s renowned international designer Village under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of 7 Villages across Greater China, located in Beijing, Shanghai, Guangzhou, Hong Kong, Wuhan, Chengdu and Chongqing. The Villages’ distinctive Italian architecture recalls Florence, Rome and the Renaissance Age by combining plazas, galleries, fountains and monumental buildings to deliver a one-of-a-kind shopping environment. Florentia Village carries more than 300 renowned brands from Europe, the United States and Asia at a year-round offerings of up to 80% off.

 

Thanks to RDM’s extensive network within the global retail community, the storefronts are hosting the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 500,000m2 with 1,300 total shops. Florentia Village in China attracted more than 20 million visitors, and that number is projected to increase over 31% in 2023. As the leading international designer Village in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.


For more information, please contact:

International Press Contact

Florentia Village

Ryan Yang +86 18621507257


Official website: www.florentiavillage.com

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