Florentia Village Announces Plastic Recycling Initiative,
Transforming Plastic Waste into Sustainable Fashion
April 15, 2021, Shanghai, China – On Earth Day, Italian luxury designer outlet Florentia Village launched a sustainability initiative with B2B recycled polyester (rPET) specialist P.E.T. (Plastic Ecological Transformation), which will see plastic bottle waste collected from Florentia Village outlets repurposed into textiles for the fashion industry. This program will first launch in Shanghai, before gradually rolling out to all Florentia Village locations by year end. With this initiative, Florentia Village plans to collect over 1,200kg of plastic waste, equivalent to more than 60,000 plastic bottles within the first year.
Florentia Village Luxury Designer Outlets
Reduction through repurposing
Humans are responsible for more than 6.9 billion metric tonnes of plastic waste to date. Among this, just 9% are being recycled, with the remaining amount either ending up in incinerators or
andfills, making the reduction of plastic waste a pressing concern worldwide. In response to Earth Day 2021 and its mission to Restore Our Earth™, finding ways to effectively deal with plastic waste is one way in which businesses and everyday people can help support the cause. In addition to utilising reusable materials or biodegradable alternatives to plastics, increasing the recycling rate of waste plastics by improving the collection process itself is another effective step in curbing plastic waste.
Florentia Village limited edition gifts made from recycled PET materials
As a pioneer in sustainability, P.E.T. shares the same belief as Florentia Village in its goal to make fashion more sustainable. Through this partnership, the two companies hope to boost the development of sustainable fashion and spread awareness of the concept among consumers. P.E.T.'s mission is to create a fully traceable system for recycling and repurposing 100% locally-sourced plastic, allowing consumers to follow the journey of each plastic bottle as it is transformed from plastic waste into an item of clothing or a fashion accessory. According to its own estimates, P.E.T. repurposed over 190,000 plastic bottles in 2019, resulting in a reduction of 18,525kg in carbon emissions, roughly equivalent to planting 3,800 trees.
Building a path towards sustainable fashion
Improving its impact on the environment has long been a part of Florentia Village's CSR Program. In 2019, the company introduced sustainable packaging options on its ecommerce platform FVshop.com, giving consumers the choice to opt for reused packaging when ordering online. The recently-opened Florentia Village Chongqing has also taken steps towards greater environmental sustainability by using the same material used in the construction of the Beijing Water Cube as the material for the canopy that covers large sections of the outlet. This material lets significantly more natural light into the space, allowing for large energy savings and decreased carbon emissions, while at the same time maintaining Florentia Village's architectural style. This same design will also be used in the Florentia Village Shanghai Phase II project later this year.
Florentia Village Chongqing Luxury Designer Outlet
As a much-need step in the reduction of the world's ecological deficit and the development towards greater industrial sustainability, sustainable fashion has in itself become a key driver of economic growth and industrial transformation. Starting with the bottle repurposing initiative, Florentia Village will continue to develop its Italian-style approach to this cause, incorporating sustainability into its daily operations and marketing activities and making use of more environmentally friendly or recycled materials. As it continues to work hard to bring consumers an immersive, one-stop Italian shopping experience, Florentia Village will also take further steps to improve its impact on the environment, making its own contributions to Restore Our Earth.
ABOUT FLORENTIA VILLAGE
Florentia Village is China's renowned Italian designer outlet under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of seven outlets across Greater China, located in Hong Kong, Tianjin, Shanghai, Guangzhou, Wuhan, Chengdu and Chongqing. The outlets' distinctive Italian architecture recalls Florence, Rome and the Renaissance Age by combing plazas, galleries, fountains and monumental buildings to deliver a one of a kind shopping environment. Florentia Village carries over 300 renowned brands from Europe, United States and Asia at a year-round discount of up to 80% off.
Through RDM's extensive network of contacts within the global retail community, the stores are leased to the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 300,000m2, a total of 1,200 shops, and has attracted close to 20 million visitors annually. As the leading international designer outlet in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.
For more information, please refer to our official accounts:
Website: www.florentiavillage.com
Facebook: @Florentiavillage
Instagram: @ Florentiavillage
Weibo: @FV佛罗伦萨小镇
Wechat: @佛罗伦萨小镇
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