Florentia Village Debuts in Chengdu

The Italian Luxury Designer Outlet Brand Penetrates Deeper into China's Second-tier Cities


December 13th, 2017 – Following the launch of several premium shopping malls in Chengdu, Florentia Village, a world leading brand of luxury designer outlets under the Italian retail giant RDM, celebrated its grand opening in the city. Mr. Jacopo Mazzei, Chairman and CEO of RDM Group and Mr. Maurizio Lupi, Managing Director of Florentia Village and RDM Asia cut the ribbon with Mr. Filippo Umberto Nicosia, Consul General of Italy in Chongqing and government representatives at the opening ceremony.

Luxury Designer Outlet Florentia Village Chengdu Ribbon Cutting Ceremony



[Left to right] Mr.Jacopo Mazzei, Mr. Filippo Umberto Nicosia and Mr. Maurizio Lupi Toast for Opening



The new opening in Pidu district, Chengdu, marks Florentia Village’s Southwestern China debut, and is a reflection of the brand’s strategic foray in China’s second-tier cities, following its successful launch in Wuhan earlier this year. 


The famous actress Sun Qian and Super Model Xie Xin were present at the opening ceremony, and joined in a half-day tour around the 35,000-square meter complex of nearly 100 top-brand boutiques, to experience a one-stop shopping extravaganza and the attentive services at Florentia Village.

Famous Actress Sun Qian Enjoy the Tour in Chengdu Florentia Village



Mr. Jacopo Mazzei addressed on the opening ceremony, “the Chengdu outlet is our first opening in China’s southwestern region, which further completes our portfolio of premium outlet centers in the Greater China market. It also marks our deeper expansion into China’s second-tier cities – a strategic move to increase our market leadership in China.” “With its fast increasing luxury shopping potential, strategic location, and strong tourist traffic, Chengdu will surely become a new growth focal point for us,” he added.

Luxury Designer Outlet Florentia Village Chengdu


Since its first opening in China in 2011, Florentia Village has been aggressively expanding its footprint across Greater China, and is now operating premium outlet centers in six major cities – Hong Kong, Tianjin, Shanghai, Foshan, Wuhan and Chengdu, with a yearly turnover of RMB 6.7 Billion and growth of 22%. The outlet chain has introduced to Chinese fashion-savvy consumers close to 300 international brands at attractive discounts of up to 80 percent. Some brands even have their outlet stores exclusively at Florentia Village.   

Consumers Enjoy the Tour in Chengdu Florentia Village



Spurred by its success so far, the outlet giant is now gearing up for tapping into the vast potential market in southwestern China. Chengdu has become the natural choice for its first opening in the region. The city is known for its contemporary fashion vitality and embraces a leisurely pace of life – and that’s exactly where Florentia Village’s specialty lies in. With 20 years of success in operating premium outlets in Europe, Florentia Village will bring to Chengdu not only an ultimate shopping experience with its unparalleled brand offering, attractive promotion and attentive customer services, but also an authentic taste of Italian lifestyle, and is expected to inject more vitality to the high-end retail market in southwestern China. 


The new outlet is conveniently located at the heart of the city’s Pidu district, the cradle of China’s rural tourism industry, which promises a substantial tourist traffic. It is only 45-minute drive to downtown and the city’s airport, and is pivotally embraced by various famous tourist attractions, including the scenic Qingcheng mountain and Dujiangyan Irrigation System, a UNESCO World Cultural Heritage site, which are both within one-hour’s drive. The favorable location, coupled with full-fledged facilities and services, will undoubtedly make Florentia Village the next tour destination in Chengdu beyond a luxury shopping hotspot.


Spurred by the fast-growing appetite for a more sophisticated lifestyle and contemporary shopping experience in both China and the broader Asian market, the outlet giant will continue to bring an authentic Italian shopping experience to more regions in China and other selective locations in Asia.


For more information, please refer to our official accounts: 

Website: www.florentiavillage.com 

Facebook: @Florentiavillage

Instagram: @ Florentiavillage

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