The First Florentia Village in Central China Celebrates its Grand Opening, Redefining New Landmark of Fashion and Shopping

(Wuhan, China, July 5th, 2017) Florentia Village Wuhan Luxury Designer Outlet, the first authentic Italian luxury designer outlet in central China, was officially opened on July 5th and marked the fifth Florentia Village of the RDM Asia to open in greater China, following its counterparts in Tianjin, Shanghai, Guangzhou and Hong Kong. Chairman and CEO of RDM Group, Mr. Jacopo Mazzei, Managing Director of Florentia Village and RDM Asia, Mr. Maurizio Lupi, Italian Ambassador to China, Mr. Ettore Francesco Sequi, Deputy Secretary and Mayor of Ezhou, Wang Li, and other distinguished guests from the Ezhou Government, famous Chinese actress, Qin Lan, and one of Singapore’s new generation of actors, Mr. Lawrence Wong, were all present to witness the grand opening of this new fashion and shopping landmark in Central China.

Leveraging developmental advantages to boost retail economicdevelopment

According to the 2016 Business Climate Index for Chinese Shopping Centers and Convenience Stores published on June 22nd, 2016, the first ever report of its kind produced by China’s Ministry of Commerce, overall trends show that shopping centers in China continue to advance, with outlets in particular thriving. Outlets are going to have further development opportunities, particularly in Central China, which is evidence of RDM’s foresight by establishing the first Florentia Village in Central China. Mr. Maurizio Lupi, Managing Director of RDM Asia states “Florentia Village’s entry to Wuhan will undoubtedly inject vitality to the high-end retail industry of Central China.”

Florentia Village Wuhan’s location in Ezhou, Hubei, is mutually beneficial to both parties. Italian Ambassador to China, Mr. Ettore Francesco Sequi spoke positively of the Florentia Village project in creating cultural exchange, business links and innovative collaborations between the two countries, and extended his sincere gratitude to the Ezhou Municipal Government for its support to Italian companies in China.

Ezhou has a long history as one of China’s finest tourist cities and has huge volumes of tourist traffic. Ezhou was also one of Hubei’s first pilot areas of reform and opening up and as early as 2007 won the title of “The Best City in Central China for Investment”. In a speech from the Ezhou Municipal Government, it was noted that the Florentia Village project will make Ezhou better integrated with the One Belt, One Road initiative, promoting win-win development. Undoubtedly, this successful collaboration will be one of the highlights in Ezhou’s implementation of the One Belt, One Road Initiative.

The newly opened Florentia Village Wuhan enjoys unique geographical advantages. The total investment of Florentia Village Wuhan, the first authentic Italian designer outlet in Central China, amounted to 1 billion RMB. Located at the Gedian Economic and Technological Zone of Ezhou, Florentia Village Wuhan is only a 20-minute bullet train ride away from Wuhan Railway Station and an hour’s drive from Wuhan Tianhe International Airport. Florentia Village Wuhan is bound to be the new fashion landmark in Central China, enhancing the commerce mix in the region and increasing consumption, which will help boost the retail industry of the area. Florentia Village and RDM Group CEO and Chairman, Mr. Jacopo Mazzei said, “Florentia Village Wuhan will continue to improve and contribute to the development of the local economy”

Bringing together premium brands, presenting high-end fashion options

Florentia Village is positioned as a top-notch luxury designer outlet that is stylish and modern, aiming to attract middle to high-end consumers with high consumption power, looking for a luxury shopping experience. Building upon this commercial premise, Florentia Village Wuhan has a number of renowned domestic and international brands that will offer discounts of up to 80% all year round. Brands include Brooks Brothers, Ports, Guess, Nike, Adidas, Puma, Elegant Prosper, Marisfrolg, Folli Follie, The North Face, and Moussy to name but a few.

Additionally, global toy giant Mattel, Inc. has chosen to open China’s first Barbie themed toy store in Florentia Village Wuhan, providing consumers a place to enjoy and explore a diverse selection of brands.

Continuing classic design, enjoying a luxurious shopping experience

Florentia Village Wuhan continues the design philosophy seen at its counterparts in Tianjin, Shanghai, and Foshan, creating an immersive and authentic Italian theme, this is central China’s first high-end Italian style luxury designer outlet. Exquisite Italian design, romantic exoticism, outstanding discounts and impeccable customer service will make Florentia Village a new fashion hotspot for locals and tourists alike.

Targeting long-term goals, strategically developing China’s mainland market

Florentia Village outlets have now been opened in Tianjin, Shanghai, Foshan, Hong Kong and Wuhan successively. RDM’s next move will see it set its eyes on China’s southwest market. By the end of this year Chengdu, the prominent commercial and financial city in China’s southwest region, will usher in its first Florentia Village, and 2018 will see the opening of Florentia Village Chongqing. In the future, Florentia Village will keep expanding its presence in China, promoting its market position and growth in order to generate a desirable return for the RDM Group and other investors.

For more information, please refer to our official accounts: 

Website: www.florentiavillage.com 

Facebook: @Florentiavillage

Instagram: @ Florentiavillage

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Wechat: @佛罗伦萨小镇

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