Grand Opening of Luxury Designer Outlet Florentia Village Hong Kong

Italian retailer and real estate developer RDM Group (the Group) proudly announced the grand opening of high-end designer outlet Florentia Village Hong Kong today, welcoming prestige brands Armani, Lane Crawford, Sergio Rossi and Sunglass Hut to its portfolio of luxury labels. Besides the year-round discount up to 70%, Florentia Village Hong Kong also revealed details of its irresistible grand opening promotion that not only celebrates the newly added brands, but encourages shoppers to embrace their inner fashionista, set ground-breaking new trends and step into a whole new world of effortless, European style.

Armani, Lane Crawford, Sergio Rossi and Sunglass Hut join existing portfolio of top-tier brands

Florentia Village Hong Kong is the Group’s first luxury retail centre in Hong Kong and occupies two floors and 60,000 square feet in the heart of Kwai Hing. Just five minutes’ walk from Kwai Hing MTR station and only 25 minutes from Hong Kong International Airport, it enjoys unrivalled accessibility.

A one-stop shop for luxury designer fashions at up to 70% discounts on past seasons’ items, Florentia Village Hong Kong gathers some of the leading names in European style under one roof, including Armani, Lane Crawford, Sergio Rossi and Sunglass Hut, as well as the first outlets in Hong Kong from Kenzo, Links of London and Versace, the city’s largest Prada outlet and countless other labels, such as Folli Follie, Furla and Salvatore Ferragamo.

To mark the momentous occasion of the opening of Florentia Village Hong Kong, the four brands new to the Group – Armani, Lane Crawford, Sergio Rossi and Sunglass Hut – are offering exclusive discounts, helping to spread the excitement of the launch with style-hungry shoppers.

Armani

High-end Italian fashion brand Armani needs no introduction. It retails collections of high-quality ready-to-wear, leather goods, shoes, fragrances, eyewear etc, affording customers the opportunity to enjoy the best that life can bring.

Named after the brand’s founder, the Giorgio Armani collection is understated and elegant with an effortlessly stylish touch, that evokes simple luxury with an emphasis on excellence.

Emporio Armani offers a more youthful aesthetic, appealing to trends with a contemporary flair through its signature product, the blazer. Exquisite cuts and diverse styles allow customers to enjoy a modish, modern silhouette. 

Armani Exchange compiles on-trend products and demonstrates the brand’s ability to recall a simple yet sophisticated lifestyle through its unique characteristics.

Lane Crawford

Founded in 1850, Lane Crawford is an iconic luxury department store driving a “connected commerce” strategy focused on creating a seamless shopping experience across its physical stores in Greater China and its global online store. Featuring the largest designer portfolio across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford showcases more than 1,000 international brands.

Sergio Rossi

Footwear and accessories by Italian designer Sergio Rossi are world renowned for expert craftsmanship since 1968. By combining the highest quality materials with elegant Italian design and superb craftsmanship, every pair of Sergio Rossi shoes is akin to a piece of art. From evening heels to footwear you’ll wear every day, Sergio Rossi shoes have long been a staple for the world’s stars on the red carpet. So whether you are choosing elegant evening heels, or stylish footwear and accessories you can wear every day, with Sergio Rossi you can be assured of exquisite designs that are timelessly fashionable, and always the object of desire.

Sunglass Hut

Sunglasses are always the must-have item in the summer fashion to-buy list. As the world's largest sunglasses shop, Sunglass Hut is owned by the Luxottica Group in Italy with branches all over the world. Sunglass Hut showcases a variety of internationally renowned brands, including Coach, Gucci, Guess and other high-end brands. From bold fashion look to simple retro style, Sunglass Hut provides all kinds of sunglasses for fashion enthusiasts to create diverse fashion styles.

One surprise after another   Year-round discount up to 70%

Florentia Village x Mickco: Limited Edition Chocolate Gift Box and Portable Charger

To further celebrate the grand opening, Florentia Village has collaborated with renowned local fashion illustrator Mickco Chan, to create a series of limited edition chocolate gift box and portable charger. From today through 11 June, customers can receive a limited-edition chocolate gift box upon every net spending of HK$2,000 or a limited-edition portable charger upon net spending of HK$6,000. Each customer can only redeem one chocolate and one portable charger each day, while stocks last.

Mickco’s passion for luxury fashion was evident from an early age, heavily influenced by his fashion designer father. After spending years in the UK and Canada developing his understanding of art and music, Mickco returned to Hong Kong to become a fashion illustrator. He has collaborated with numerous renowned brands for multi-media projects, namely Cartier, Fendi, Lanvin, Tom Ford, etc.

Collaboration with renowned brands for an exclusive boutique experience

Florentia Village takes its name from the famous Italian city of Florence, and the three existing centres in Mainland China honor that inspiration in their architectural design. Florentia Village Hong Kong, however, makes an aesthetic stand, is a contemporary lifestyle destination that presents a series of intriguing interactions between its internationally renowned brands, products and customers, at the same time creating an energy efficient shopping space.

In contrast to traditional outlet malls, Florentia Village Hong Kong is dedicated to the overall enhancement of the customer shopping experience by introducing the ambience of an exclusive boutique setting, complete with unbeatable value and genuine warranties on purchases. To further enrich the shopping experience, Florentia Village’s customers can also enjoy tempting benefits through its loyalty program, allowing them to earn equivalent points on spending, redeem rewards, and join VIP events at any Florentia Village outlet for an unrivaled fashion experience.

There are currently 11 prestigious brands on offer in Florentia Village Hong Kong, with an additional 10 more international brands expected to be announced soon. Stay tuned!

FLORENTIA VILLAGE PROFILE

Florentia Village is China’s leading Italian designer outlet under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of six outlets across Greater China, located in Tianjin, Shanghai, Guangzhou, Wuhan, Chengdu and Hong Kong. The outlets’ distinctive Italian architecture paints a vivid image of Florentia from ancient Rome and the Renaissance age by combining plazas, galleys, fountains and monumental buildings to deliver a one of a kind shopping environment. Florentia Village carries over 300 renowned brands from Europe, United States and Asia at a year-round discount of up to 80% off.

Through RDM’s extensive network of contacts within the global retail community, the stores are leased to the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 300,000 m2, a total of 1,200 shops, and has attracted upwards of 18 million visitors annually. As the leading international designer outlet in Greater China, Florentia Village brings an unparalleled Italian style and shopping experience to the region.

For more information, please refer to our official accounts:

Website: www.florentiavillage.com 

Facebook: @Florentiavillage

Instagram: @ Florentiavillage

Weibo: @FV佛罗伦萨小镇

Wechat: @佛罗伦萨小镇

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