Florentia Village
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Florentia Village Welcomes Chinese Actress Meng Ziyi as Brand Ambassador

On March 13, Florentia Village, the luxury designer outlet under Italian real estate group RDM, proudly announces Chinese actress Meng Ziyi as its new Brand Ambassador.

Blending Italian heritage with contemporary flair, Florentia Village is a go-to destination for stylish getaways. From immersive events to artistic collaborations, it stays ahead of trends. Meng Ziyi, with her effortless charm and authenticity, perfectly embodies the brand’s refined spirit, making this partnership a seamless fit.

Since 2011, Florentia Village has connected deeply with consumers across Beijing/Tianjin, Shanghai, Guangzhou/Foshan, Chengdu, Chongqing, Wuhan, and Hong Kong. Renowned for its elevated shopping experience, it remains a benchmark for Italian elegance in China.

Meng Ziyi’s journey reflects a shared pursuit of excellence with Florentia Village. Known for her bold fashion sense, refined acting skills, and candid personality, she has captivated audiences across genres. From her breakout in Heroes to the playful brilliance of Royal Rumours and the breakout success of Blossom, her dedication to craft is undeniable. Off-screen, her natural warmth and authenticity in variety shows have only deepened her appeal. This collaboration enhances Florentia Village’s emotional connection with its audience, bringing a fresh and vibrant take on Italian elegance.

Coinciding with Shanghai Florentia Village’s 10th anniversary, Meng Ziyi will attend the celebration on March 28, alongside distinguished guests and fashion enthusiasts. The event promises dazzling festivities, exclusive promotions, and a limited-time tenfold rewards program. Stay tuned for an unforgettable experience of Italian sophistication.


About Florentia Village Luxury Designer Outlet

Florentia Village Luxury Designer Outlet is a strategic masterpiece in China by the Italian real estate entity RDM, is a one-stop luxury retail destination tailored to the country’s discerning consumers. Seamlessly merging high-end shopping with leisure in a curated lifestyle space, it reimagines modern retail through an innovative lens of Italian-inspired aesthetics. Since its 2011 debut in Beijing/Tianjin, the outlet operator has expanded to seven locations across Greater China—including Shanghai, Guangzhou/Foshan, Wuhan, Chengdu, Chongqing, and Hong Kong—solidifying its status as a pioneer of premium outlet experiences. Designed as a homage to Renaissance Florence, its architecture channels the “City of Flowers” through sunlit piazzas, arched colonnades, mosaic fountains, and stained-glass accents, crafting an immersive tableau of Italian cultural heritage.

 

PR Contact: PR@rdmasia.com

For more information please visit: www.florentiavillage.com