TATA is a women's shoe brand of Belle Company. TATA‘s products are positioned as mid- to high-grade fashionable women's shoes, serving white-collar women aged 34. TATA describes the sound of "tapping" when the shoes hit the ground, which means thank you; it symbolizes the fast pace of the city and represents the "gratitude sentiment", which advocates the sincere contribution between people and advocates a positive mindset and healthy life.