BMW sets design benchmarks and establishes aesthetics as an attitude towards life for sophisticated car enthusiasts. Thereof high fashion Lifestyle Collections were developed with an underlying concept successfully linking distinguished automotive design and outstanding fashion. Exclusively available in over twenty selected cities in P.R.C.
The current BMW Lifestyle Collection combines the characteristics of the BMW brand in a unique way. Dynamic lines, sportive accents and elegant materials are connecting in the Spring/Summer collection and result in premium must-have pieces for passionate fashion lovers and ambitious drivers.
As of late the BMW Lifestyle web shop opens the doors to the premium world of the BMW Lifestyle stores wherever you are. Get inspired.