NEIWAI launched in Shanghai in 2012 with the aspiration to create lingerie that frees both the body and mind, and has since evolved into a full lifestyle brand with a variety of intimate collections. We started with comfort but didn't stop there. We are dedicated to meaningful designs that meet the needs of a wide range of people – people from all backgrounds. When they wear us, we want them to feel physically and emotionally understood. Our goal is to create a true connection between people and clothing while empowering and encouraging more women to explore and express their inner selves and the outside world. We make our clothes for you – and they're not just made to be worn, they're Made To Live In.
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