The iconic international jewellery brand that captures London’s wit, spirit and heart

As one of our most coveted Jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts. Since the beginning, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.

The company was founded in 1990 and over the last twenty years Links of London has grown significantly across the globe and now has over 60 stores including London, New York, Tokyo, Athens, Dubai and Hong Kong.

The in-house design team has steered the brand through the next stage of growth and evolution, as a result the brand has been cleverly repositioned, challenging the customer’s perception whilst retaining its enduring appeal.

Links of London looks forward to an exciting future, continuing to captivate customers around the world with uncompromising design, detail and craftsmanship in its collections.