We are born and raised in the spirit of NYC. Named after the address in SoHo where we were founded, we are a global lifestyle brand led by women, for women. Our journey began in 1996, built on our founders’ belief that women deserve beautiful clothing created for women’s needs. Our wardrobes. Our rich and fluid lives.

Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of our collections. Designs as dynamic as the women who wear them and the city that inspires us.

With our new headquarters in the Brooklyn Navy Yard and our very own workshop and production facility in China, we’re a rarity in the fashion industry—a truly vertical company. From sketch to final design, each piece never leaves our hands. We believe that women deserve nothing less. We look forward, always. Building our future, bringing more women with us, feeling our power as we win in our worlds.