J.Lindeberg was founded in Stockholm in 1996 . The vision was to build an international brand for modern and aware consumers. The first collection was presented in early 1997 and featured both men's fashion and golf apparel. Especially in the golf world, J.Lindeberg launched a small revolution through progressive designs and sponsorships in a relatively conservative environment. 2012 J.Lindeberg establish China office aim to bring modern product experience bridged function and fashion to Chinese consumers.