In 1925, the house of FENDI is born with the establishment ofthe first handbag shop and fur workshop in Via del Plebiscito Rome. The new FENDI business led by the young couple Edoardo and Adele Fendi immediately wins great acclaim forthe quality of its products. For the Roman bourgeoisie a trip to“Fendi at the Plebiscito” becomes a date with a certain prestige. As the business grows the fur workshops expand the FENDI name already well known inRome becomes famous outside of the capital city with the brand’s growing success the house’s collections areexpanded. Designed and followed through with extreme care a range of foulards ties, gloves, sunglasses, jeans andhome furnishings are created. As while the success of FENDI elegant furs andinnovative bags lead to the need to offer a complete image of the FENDI style. By the end of 2012, FENDI has over 150 boutiques in some 25 countries around the world.