1 Brand Definitions:
Creating a new businessmen's philosophy and advocating a new fashion life style, with a philanthropic attitude to life, constantly close to the ideal life – DIDIBOY.
2 Brand Proposition:
Harmony and fraternity, internally and externally DIDOBOY is menswear which helps every mature man know how to become a successful man who knows real life and fraternity. Internally and externally-oriented men, loving a natural family life, will surely be close to and ultimately enjoy the perfect harmony of ideal life.
3 Brand Positioning:
The DIDIBOY brand advocates the styling philosophy internally and externally, and the full integration of international fashion trends. Mature men in the 30-45 year-old urban core consumer group are the target of this new high-end businessmen's brand.
This new business menswear intends to break through the traditional businessmen's rigid old-fashioned impression, bringing new visual impressions and feelings of the international popular element to the customer, redefining business menswear.
A new philosophy of clothing, internally and externally. Refined design and professional styling highlight the personality of the wearer and at the same time calmly deal with the requirements of different occasions and specific conditions. DIDIBOY has always been committed to new business-style clothing with the perfect combination of customers both internally and externally, and ultimately aims to become established in the leading position of excellence in the field of businessmen.
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