Li-Ning of China continues to encourage and celebrate the three important qualities, "self- communion", "self- examination" and "self- creation" of a true Chinese national. Through the eyes of a professional athlete, Li- Ning was able to design and combine the understanding of traditional Chinese culture and modern fashion. Furthermore, through the fashion demonstrations in some of the biggest fashions show around the world. Li-Ning of China has demonstrated the capability of extracting the design essence across the span of time and puts it in to practical formats. The Li Ning design also embodied the three important future proof design aspects, to ensure the timeless quality of the product. The goal is to demonstrate to the world of Li-Ning’s resolve, to influence the global fashion industry through original self-driven creativity, one that marked the birth of our newest line of franchise, Li-Ning of China.