Founded in 1999, the brand [ 播 BROADCAST ] is one of the first generation of the urban culture-led women's fashion brands in China. Since its establishment, the value of the urban female who characteristically engaged in personal growth has been mirroring brand aesthetics to a certain extend. The brand appreciates authenticity reflected by the female figures who carrying both zeitgeist and timeless manner. The freedom [ 播 BROADCAST ] often referred to is a mind status which generated by the awareness. Given the kind of the wisdom and freedom [ 播 BROADCAST ] is presenting at the moment, they are unmistakably the starting point of its next journey.