Izumi Ogino created ANTEPRIMA for a woman of all seasons: Intelligent, Confident, Feminine and Joyful. Izumi has captivated the fashion world since the brand’s debut – as its name in Italian – at Milano Moda Donna in 1998. In the same year, ANTEPRIMA WIREBAG was born and became an instant hit and has evolved fashion icon status. Hand knitted in exclusive wire from Italy and timeless craftsmanship, a bag that becomes a woman’s best friend, always ahead of fashion and never out of style.