Florentia Village Redefining Retailtainment in Outlets Across Greater China
As China's retail market continues to rapidly grow and evolve, the luxury consumer is increasingly looking for spaces to not only purchase, but also find entertainment and lifestyle experiences. To meet this demand and set themselves apart, retail providers need to continue to adapt and innovate their services so they can participate in the space of immersive new retail experiences.
Consumers are not drawn to just affordable prices, but a lasting memory along with a purchase. Florentia Village aims to fulfill the needs of their loyal and new customers by offering products and services tailored to digitally-native shoppers. Their consumers love finding great deals and take gratification in buying authentic and affordable luxury products but are drawn even more so to truly unique shopping experiences. To be the leading international luxury designer outlet in China requires a combination of an amazing brand mix, authentic products, accessible location, affordable prices, unbeatable service and the best shopping experiences for tailored markets, something only Florentia Village can deliver.
This is why Florentia Village is taking care to assess consumer preferences in local cities to provide tailored retailtainment experiences across Greater China. From food and music fairs, to virtual reality experiences and pop-up shops, this extra effort elevates the shopping experience and transforms it into a lifelong memory.
One key example of this is the first Jungle themed Family Entertainment Center, opened first in February 2018 in the Guangzhou center, and recently launched in Florentia Village Wuhan. Covering more than 3,000 square meters, this experiential on-property arena offers four main entertainment themed areas: Fit & Fun, Kids, VR, and Adventure. Children and adults alike can find classic entertainment facilities such as trampolines, slides, and video games as well as cutting-edge games and rides using VR technology.As Florentia Village continues to develop omni-channel new retail innovations, it will exceed the expectations of Chinese consumers with unparalleled shopping experiences.
To learn more about Florentia Village, please visit:
Facebook: @Florentiavillage
Instagram: @ Florentiavillage
Weibo: weibo.com/florentiavillage
LinkedIn: Florentia Village
