As one of the world’s leading premium lifestyle brands Tommy Hilfiger delivers superior styling quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.
Since its debut in 1985 the Tommy Hilfiger Group has become a US$ 4.6 billion apparel and retail company by offering consumers a breadth of beautifully designed high quality products including men’s women’s and children’s apparel sportswear denim and a range of licensed products such as accessories fragrances and home furnishings.
GROWTH OF A GLOBAL BRAND
Born the second of nine children in Elmira, New York, Hilfiger’s career in fashion began as a high school student in 1969 when he opened a small chain of stores called People’s Place with just $150. His goal was to bring fashion from New York and London to upstate New York. Self taught he soon began designing for the boutiques he had always admired. In 1979 he moved to New York City to pursue a career as a full-time fashion designer. In New York Hilfiger caught the eye of Mohan Murjani a businessman who was looking to launch a line of men’s clothing and believed that Hilfiger’s entrepreneurial background gave him the unique ability to approach men’s fashion in a new way. With Murjani’s support Hilfiger introduced his first signature collection in 1985 by modernizing button-down shirts chinos and other time-honored classics with updated fits and details. The relaxed youthful attitude of his first designs has remained a distinctive hallmark throughout all of Hilfiger’s subsequent collections.
For 25 years Tommy Hilfiger has brought classic cool American apparel to consumers around the world. His designs give time-honored classics a fresh look and his discerning taste has provided the foundation for the growth of a global brand.
Under Hilfiger’s guidance vision and leadership as Principal Designer the Tommy Hilfiger Group has become one of very few globally recognized designer brands offering a wide range of American-inspired apparel and accessories.
QUINTESSENTIAL AMERICAN STYLE
Since the launch of the Men’s Sportswear collection in 1985 the Tommy Hilfiger product offering has expanded to encompass a complete premium lifestyle.
The Tommy Hilfiger flag logo is recognised around the world as the symbol for high quality quintessential American style with a classic cool twist. Specifically targeting the 25 to 45 year old consumer the Tommy Hilfiger label appeals to those seeking a new interpretation on classic American style.
The Tommy Hilfiger collection consists of casual sportswear and accessories for men and women that reflect the classic American cool brand mission.
Products include men’s women’s and children’s apparel footwear swimwear accessories fragrances home and bedding products and luggage. Tommy Hilfiger products are sold at dedicated retail stores department stores and specialty stores worldwide.
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