Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer  one who has a demanding and versatile lifestyle  sophisticated  urban  and discriminating  yet seeking comfort and value.

Theory defines its customer as global  intelligent  and fashion-savvy. Placing a premium on fit and fabric quality and seizing the technological opportunities available to spin Lycra into other fabrics   creating slimmer  more comfortable shapes  Theory created a collection of stand alone pieces that serve as the foundation of our consumer's wardrobe.

Today  Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy  clean silhouettes  quality  craftsmanship and fit. Theory’s emphasis has always been on the clothes. Ask a woman about her favorite black pants  or a guy about the jacket he throws on over everything. They’ll tell you  “It’s Theory.”

30%-70% off

                                      *See store for details.