JOYRICH originated from the trend culture of modern Los Angeles. It was founded in 2007. As a representative street light luxury fashion brand, JOYRICH has created a rich and changeable fashion with its trademark "retro-future" style, which is very unique. Skillfully balanced the street and fashion styles, providing both fresh and modern fashion choices. Fusion of art, music, fashion and other fashion culture, create a new way of leisure luxury wear. It has won the favor of celebrities and trendsetters from all over the world.