The brand Ed Hardy was officially launched in the early 2000's when Christian Audigier(formerly of Von Dutch)acquired the master license and introduced the legendary American tattooist Don Ed Hardy into the fashion world with an abundance of color, flair and BLING!!
Known as the "Godfather of Modern Tattoo,"Donald Ed Hardy's works are displayed in museums and galleries regularly,also frequently appeared in periodicals,films and attracted widespread attention.His artwork,with its retro punk elements and street culture,successfully combine tattoo art with street fashion.
Ed Hardy has redefined street culture and is the brand that fully attributes the American spirit.Designs are edgy,and feature a style that many would attribute to a rock'nroll.The collections often utilize embroidery,embellishments and hardware accessories,multiple print techniques,and premium quality materials.Combined with superb composition and rich colors,the collections create an amazing effect to make a sexy and assertive statement.
From Hollywood celebrities like Heidi Klum,Madonna,Usher,Coolio,the Rolling Stones,Nick Carter and etc...to Asian celebrities like Carina Lau,Jolin Tsai,Leehom Wang,Stefanie Sun,Rain and so on,all are supporters of Ed Hardy.The limited edition items with tattoo totems and diamonds embellishments have become collector's items worldwide.
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