Bean Pole, established in 1989, is a South Korean fashion brand owned by Samsung's Cheil Industries. It produces 'neo traditional' family fashion (Bean Pole Men, Bean Pole Ladies, and Bean Pole Kids); as well as accessories (Bean Pole Accessory), golf wear (Bean Pole Golf), and outdoors fashion/equipment (Bean Pole Outdoor).Towards the end of 2012 they added the ‘Bike Repair Shop’ to their list of sub-brands.
Since its establishment, Bean Pole has adjusted its logo, making minor changes since the original. The logo is a depiction of a man riding a penny-farthing bicycle, which represents the brand's image: “a dedication to rise to new challenges and pursue creativity.” Furthermore, the logo is to emphasize the British-like style that they aim for.
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