The 2025 edition of the 1000 Miglia Experience China concluded successfully at Florentia Village Guangzhou-Foshan Luxury Designer Outlet. Nearly 200 participants from around the world, driving close to 100 classic cars, toured across the scenic landscapes of the Greater Bay Area of Guangdong before arriving at their destination: Florentia Village Guangzhou-Foshan. As the region’s leading outlet, it brought this world-famous Italian classic car rally to the retail property, expanding its reach among luxury consumers.
The 1000 Miglia is known for its rigorous entry standards, bringing together legendary brands such as Mercedes‑Benz, Land Rover, Porsche, and Alfa Romeo. The event attracts elite collectors and distinguished owners of classic vehicles, a group that aligns perfectly with Florentia Village’s core clientele of high‑net‑worth individuals. The partnership creates both business impact and cross-cultural exchange, cementing Florentia Village Guangzhou-Foshan’s standing as the region’s luxury designer outlet.
As the Italian real estate entity RDM’s first project in South China, Florentia Village Guangzhou-Foshan caters to discerning high‑net‑worth consumers with seamless premium experiences. Its portfolio spans over 100 international brands, from luxury brands like PRADA, VALENTINO, SALVATORE FERRAGAMO, and JIMMY CHOO to athletic lifestyle brands including SALOMON and lululemon, reinforcing Florentia Village’s position as a leading destination for high‑end retail. As for services, it has a range of VIP services with private lounges, hands-free shopping, personal shopping consultants, and on-the-spot tax refunds, meeting the high‑net‑worth consumers’ expectations for convenience, exclusivity, and premium quality.
Anchored in its Italian heritage, Florentia Village Guangzhou-Foshan brings international experiences to China’s retail landscape. Through premium events alongside luxury shopping, it stands out in the outlet market. Going forward, Florentia Village will continue to bridge Chinese and Italian cultures while elevating both its brand mix and service quality, setting new trends in high-end outlet shopping.
