Agatha was found by Michel Quiniou, who was inspired to create a brand of fashion jewelry that bridged the gap between luxury boutiques and nondescript, lackluster chain stores.
In 1974, he launched his fashion jewelry with an unusual goal in mind: to transform cheap into chic. And it was success all round customers pounced on the witty, edgy collections that associated fresh, innovative designs with couture style. Agatha grew rapidly and designed jewelry that was bold and beautiful. Beads, enamel and gold were trend-setters, like the chains with big curb links one of Agatha’ best-sellers and enchanted its fans with new designs and launched the fabulous idea of using charms to create unique pieces of jewelry.
In 1988, the famous little Scottie dog was unveiled in Agatha’s blue boutiques, frolicking through all the Agatha collections and setting on as the brand’s mascot, which turns forty this year.