In 2011, JNBY Group launched its children's clothing brand, jnby by JNBY. With “free imagination” as its philosophy, this brand targets children between 0-10 years old. Drawing upon design technique of contemporary art, with “Freedom, Imagination, Joyful and Sincerity” as the core design concept, this brand absorbs the joys of life, sharing art and knowledge, and conveying beautiful values. Meanwhile, the brand encourages parents and children to grow together, rekindling parents' childlike innocence to seek freer, purer and happier interactions space, revealing the true nature of children and their individual talents.

up to 50% off

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