RARE was born in Veneto, Italy, and founded by Bertoncello family. Its brand name comes from the Latin word "rare", and in 2000 it built its first boutique in Milan, Italy. Influenced by Venice culture for a long time, the founder of the brand sewed the extreme fastidious and casual free and easy in Italian aesthetics perfectly into two sides of RARE.

RARE constantly innovates Italian fashion, creates contemporary luxury products, and strives to embody the life philosophy of "Dare to be RARE different from others" through the high street trend. It is the perfect choice for contemporary elites who pay attention to the quality of life, pursue aesthetic enjoyment and attach importance to the sense of ceremony.

up to 70% off

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