"The modern and chic NATURALLY JOJO is a work by a young designer from New York.
The story started from 1993, the final decade of the 20 century and a decade of confidence and great Vision. Young people with dream and courage from around the world were attracted to New York; they pursued dreams and created values in the melting pot. That is where NATURALLY JOJO was born.
Derived from the freedom and vivacity of New York City, NATURALLY JOJO acclaims not only genuineness, fashion and vitality—the characteristics of New York, but is also fascinated by themselves. Inspired by the philosophy of freedom, NATURALLY JOJO gives up vagueness and draws on the qualities true to it and applies black and white for its interpretation of being oneself.
Black and white express absolutely and strongly one’s personality and create simple yet sophisticated modern chic as well as an effortless coziness. We use black and white to reach out to young people’s desire for both sophistication and individuality. NATURALLY JOJO, naturally by yourself.