Li Ning the company was founded in 1990, is China's sporting goods industry leader. Is the first company to build domestic sports apparel and footwear product design and R&D center. The first company that implemented ERP, the first Chinese sports companies listed overseas, to become the world's leading sporting goods brands as development goals. Li Ning the company headquartered is in Beijing, "Make the change" is as a slogan of Li Ning brand. Is truly representative of the Chinese professional sports brands. is also the first sports delegation of sponsorship china the Asian / Olympic Games. Is the first company appeared in the NBA, the first Chinese sports brand to sponsor foreign top Games, is a symbol of the development of Chinese sports industry into a new phase.