I.T traces its beginning back to the seeds of a simple idea: to cater the young individuals with a distinct sense of style. It all began in 1988 with a small 200 square-foot shop featuring brands that were not readily available elsewhere in Hong Kong. The shop quickly established itself as a mecca for those with an eye for fresh and fun fashion. The devoted followers that grew from this has pushed the I.T Group to increasing success and ensured that its name has become synonymous with young fashion at the cutting edge.

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands. I.T, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment. New and unknown brands alike are nurtured by I.T and are given the opportunity to test the water in new markets. If they pass muster with our discerning shoppers, they have the opportunity to springboard into free-standing stores and even greater exposure.