Chengdu Florentia Village “Taste of Italy”
Holds Opening Ceremony

 

(Chengdu, September 27, 2025)—On September 27, Chengdu Florentia Village Luxury Designer Outlet proudly launches the “Taste of Italy”, bringing together authentic Italian flavors and Sichuan culinary traditions in a grand cultural celebration. Marking the 55th anniversary of diplomatic relations between China and Italy, the event is guided by the Chengdu Municipal Bureau of Commerce, the Chengdu Municipal Bureau of Expositions, and the People’s Government of Pidu District, with strong support from the Consulate General of Italy in Chongqing China and the China-Italy Chamber of Commerce. The “Taste of Italy” offers consumers in Chengdu and Southwest China an immersive feast of Italian cuisine infused with Sichuan flavor, innovatively showcasing the beauty of Italian lifestyle.

 

 

The “Taste of Italy” gathers Italian brands jointly invited by Florentia Village and the China-Italy Chamber of Commerce including iconic gastronomic names such as Venchi, FABBRI, Aperol Spritz and BUONISSIMO, as well as Italian lifestyle and fashion labels such as De'Longhi, Smeg and Bialetti. In addition, two Italian wine merchants, Memory of Sicily and YiShe, in collaboration with the world-renowned wine and spirits fair Vinitaly, make their appearance on the event. Together they create a new retail scene that blends culinary, style, and cultural experiences in one destination. Through this event, Chengdu Florentia Village aims to expand the reach and forms of Sino-Italian exchange, presenting Italy’s rich food culture while extending into lifestyle and heritage dimensions. In doing so, it not only creates new opportunities for premium brands from both nations but also contributes to the cultural and tourism economy of Pidu District through an innovative fusion of commerce, culture, and travel.

 

 

Fusion and Innovation: Building New Cultural Consumption Experiences

The FV “Taste of Italy” explores many possibilities of Sino-Italian cultural fusion and localization through both visual and culinary dimensions. Alongside authentic Italian and Sichuan dishes, the event introduces inventive fusions such as Spicy Beef Croissant, Mapo Tofu Spaghetti, and Gaiwan Tiramisu. Through the universal language of food, this cultural feast enriches the dialogue between Eastern and Western culinary traditions, offering a special retail experience rooted in local heritage for consumers to enjoy.

 

 

 The “Taste of Italy” will run through October 8, concluding on the final day of the National Day holiday. During the event, a series of interactive experiences will showcase international designer toys, museum-inspired creative products, and intangible cultural heritage. Italian craftsmanship will also be spotlighted through hands-on creative workshops, such as toast-painting, jewelry DIY, and plaster crafting DIY, allowing consumers to experience the artistry of everyday living.

 

 

Enriching Experiences: Inspiring New Momentum in Cultural Tourism

Leveraging its advantageous “micro-vacation” destination near two world-class cultural tourism landmarks—Dujiangyan and Mount Qingcheng—Chengdu Florentia Village offers consumers seamless, one-stop access from scenic destinations to retail and leisure experiences. During the “Taste of Italy,” consumers can enjoy complimentary shuttle service between Dujiangyan and Chengdu Florentia Village for a fully immersive journey in the area that blends sightseeing with shopping and cultural indulgence.

 

To give back to Florentia Village customers, a variety of exclusive shopping rewards are being offered: Spend RMB 888 in a single transaction to enter a lucky draw and win prizes such as the iPhone 17 Pro Max or RMB 1,000 vouchers. Accumulate RMB 1,688 in purchases to receive a voucher package worth RMB 150. Spend RMB 1,288 in a single transaction to enjoy a complimentary serving of authentic Italian gelato. Online, Chengdu Florentia Village’s official Douyin livestream will offer special voucher bundles: spend RMB 299 to receive RMB 350 in value, or RMB 1,000 for RMB 1,100 in luxury brand vouchers. In addition, Pidu District government-issued cultural tourism vouchers can be redeemed at the outlet during the event, further boosting visitor enthusiasm.

 

 

The FV “Taste of Italy” is another innovative step by Chengdu Florentia Village in integrating commerce, culture, and tourism, providing a valuable model for Pidu District’s cultural and tourism economy. Looking ahead, Chengdu Florentia Village will continue to embrace innovation, deepen the integration of business and culture, and deliver more enriching leisure shopping experiences. Rooted in the dynamic Southwest, the luxury designer outlet is committed to curating a new landmark for premium retail and cultural tourism.

 

 

About Chengdu Florentia Village

Chengdu Florentia Village was first launched in 2017. As the first Italian luxury designer outlet in Southwest China, Chengdu Florentia Village proudly holds the distinction of the AAA National Tourist Attraction title, painting a romantic vibe with classic Italian architecture. Chengdu Florentia Village believes in a “People-Oriented and All-age Friendly” brand culture. It houses numerous exclusive Western China outlets and introduced the first-ever outlet-themed family entertainment center in Western China—“Fantasy Jungle”, while also creating a scenic riverside park with impressive green coverage. Through diverse cultural activities including “Tale of Two Cities” celebration and pet-friendly experiences, Chengdu Florentia Village fosters the fusion of Chinese and Italian cultures. Chengdu Florentia Village has always championed the mission of building an urban micro-vacation destination that offers an all-in-one experience of shopping, leisure, and culture, redefining a quality lifestyle through immersive experiences.

 

 

 

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For more information please visit: www.florentiavillage.com  

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