Florentia Village x Ctrip Global Shopping:
A Strategic Partnership to Create New Opportunities in Travel & Shopping for Luxury Designer Outlet

High-net-worth consumer base, strong brand portfolio, strategic outlet locations form the backbone of a new retail experience

September 26, 2025 — Florentia Village Luxury Designer Outlet has entered a deep strategic partnership with Ctrip Global Shopping. Rooted in a shared nuanced understanding of high-net-worth consumers, the alliance leverages Florentia Village’s portfolio of international luxury brands and premium customer base of Ctrip Global Shopping. By combining strengths and aligning strategically, the partners aim to carve out a more refined segment within the high-end market, pioneering a new blue ocean in the travel-retail sector.

A Strategic Partnership of Dual Strength: Building Competitiveness with Brand Assets and Strategic Strength

As Ctrip Global Shopping's partner in the outlet sector, Florentia Village’s core competitiveness lies in its powerful brand mix and precise positioning as a luxury designer outlet destination. It boasts a dynamically optimized, multi-tiered brand matrix featuring over 300 international luxury and premium labels. This includes an anchor lineup of heavyweight luxury houses such as PRADA, BALENCIAGA, BOTTEGA VENETA, GUCCI, and BURBERRY, alongside astutely introduced high-demand athletic lifestyle brands like SALOMON, lululemon, and On Running. These are strategically curated according to regional market preferences, ensuring strong alignment with the consumption patterns of high-net-worth individuals.

“The core criteria for Ctrip Global Shopping’s partner selection lie in a unique brand scarcity and high audience alignment,” said Yolanda Wu, Head of Global Shopping Partnership of Trip.com Group. “Florentia Village leads the industry with its robust matrix of international luxury brands and an immersive, great shopping environment in a standard of AAA Level Tourist Attractions, which were pivotal in forming this deep strategic cooperation.”

From Channel Cooperation to Ecosystem Co-creation: Mutual Empowerment of High-Net-Worth Clientele

This comprehensive upgrade of the partnership signifies a move beyond traditional cross-industry alliances, marking the creation of a new, co-built ecosystem for engaging high-net-worth customers. The collaboration focuses on Ctrip Global Shopping’s expansive premium user base, integrating consumer insights to deliver customized exclusive privileges and targeted marketing. Florentia Village, in turn, offers compelling consumer conversion through its brand appeal and signature “micro-vacation” shopping experience, driving steady growth in footfall and sales revenue.

Following the launch, Ctrip members will enjoy exclusive, highly scarce, and enticing tiered benefits—specially co-created for this partnership—at the six Florentia Villages across mainland China and one in Hong Kong, China. This system includes high-value shopping coupons and spend-based rebates, complemented by a suite of premium services designed to enhance the shopping journey. These encompass VIP lounge access, hands-free shopping, personal shoppers, valet parking, and pet-friendly amenities, catering to the high-net-worth demographic's pursuit of convenience, privacy, and superior quality.

Location Advantage Meets Policy Tailwinds: Creating a "Golden Window" for Inbound Consumption

Florentia Village’s forward-thinking strategic footprint is another core asset underpinning its industry prominence and the unique value of this partnership. Shanghai Florentia Village, adjacent to Pudong International Airport, serves as a high-value "last stop" for departing international travelers. Chengdu Florentia Village is deeply integrated with the World Heritage site of Mount Qingcheng-Dujiangyan, seamlessly blending natural and cultural experiences with luxury shopping, making it a unique "micro-vacation" model. Beijing-Tianjin Florentia Village and Guangzhou-Foshan Florentia Village are in the proximity of two major metropolitan clusters, capturing inbound tourist flows from overseas to China. Meanwhile, Chongqing Florentia Village benefits from the city’s viral tourism appeal, while Wuhan Florentia Village emerges as a rising benchmark in Central China. Hong Kong Florentia Village—with its full-luxury brand lineup and proximity to the airport, stands as a strategic last-minute shopping destination for high-end travelers departing from the region.

Simultaneously, this strategic layout gains amplified potential by capitalizing on policy tailwinds. In 2024, Florentia Village witnessed explosive growth in its tax-free shopping for overseas tourism business, with "instant tax refund upon purchase" transactions multiplying exponentially, solidifying its appeal to international visitors. This special collaboration will further amplify Florentia Village's brand influence in the inbound consumption market through Ctrip Global Shopping's global reach.

Industry Implications: A New "Travel-Retail Integration" Paradigm for Outlets

The profound alliance between Florentia Village and Ctrip Global Shopping sets the first innovative benchmark for maximizing the value of "luxury brand resources + premium traffic," clearly illustrating Florentia Village's leadership in China's outlet sector. This leadership is built on a solid operational foundation: by 2025, its membership base will approach 7 million, with its business footprint covering China's core metropolitan areas. In 2024 alone, with over 330,000 square meters of leasable area and more than 1,300 brand stores, it achieved remarkable annual sales exceeding RMB 13.5 billion and welcomed over 27 million visitors. Its powerful brand portfolio, nationwide strategic presence, and adept capture of policy benefits collectively form a formidable commercial moat.

This partnership deepening represents a crucial upgrade of Florentia Village's "commerce-tourism-culture" integration strategy for the digital era. Moving forward, empowered by Ctrip's resources and user base, the two parties plan to explore broader collaborations in areas like data co-development, deeper member system integration, and cross-border marketing, setting new industry standards and continually reinforcing Florentia Village's leading position in China's luxury outlet industry.

About Florentia Village

Florentia Village Luxury Outlets is a strategic masterpiece in China by the Italian commercial real estate group RDM, is a one-stop luxury retail destination tailored to the country’s discerning consumers. Seamlessly merging high-end shopping with leisure in a curated lifestyle space, it reimagines modern retail through an innovative lens of Italian-inspired aesthetics. Since its 2011 debut in Beijing/Tianjin, the outlet operator has expanded to seven locations across Greater China—including Shanghai, Guangzhou/Foshan, Wuhan, Chengdu, Chongqing, and Hong Kong—solidifying its status as a pioneer of premium outlet experiences. Designed as a homage to Renaissance Florence, its architecture channels the “City of Flowers” through sunlit piazzas, arched colonnades, mosaic fountains, and stained-glass accents, crafting an immersive tableau of Italian cultural heritage.

PR Contact:

PR@rdmasia.com

For more information please visit: www.florentiavillage.com  

Florentia Village Online Store

Florentia Village Weibo 

Guangzhou-Foshan Florentia Village WeChat

Guangzhou-Foshan Florentia Village Rednote