Guangzhou-Foshan Florentia Village 10th Anniversary Celebration:

Leap to Success

From September 6 to October 8, Guangzhou-Foshan Florentia Village Luxury Designer Outlet proudly presents its 10th Anniversary Celebration under the theme “Leap to Success”. Inspired by Italy’s Festa della Rificolona and enriched by Lingnan’s deep-rooted “fish” culture, the event creatively integrates national intangible cultural heritage fish-lantern artistry into Guangzhou-Foshan Florentia Village’s Italian architectural landscape. The celebration features six themed installations, three interactive game zones, and dazzling parades, offering consumers an immersive journey of light and culture. The anniversary celebration invites consumers to join in commemorating a decade of excellence and connection, as this landmark destination of the Greater Bay Area embarks on its next brilliant chapter.

Leap to Success: A New Chapter is Turned in Sino-Italian Style

Throughout the celebration, the lighting ceremony and six immersive installations showcase the fusion of Italian elegance and Chinese national intangible cultural heritage to mark this important occasion for Guangzhou-Foshan Florentia Village. On September 21, the celebration officially commenced with a traditional lion dance paired with a performance by cyber robotic lions, alongside the powerful rhythm of the Lingnan Yingge dance, which brought the vibrancy of the local history to the ceremony. As the night sky lit up with glowing lanterns, a symbol of hope and prosperity, Guangzhou-Foshan Florentia Village’s giant fish-lantern installation illuminated the Italian-style piazza, where luminous schools of fish seemed to glide through the air. With this breathtaking moment, the curtains opened for the month-long celebration, after a decade of companionship, Guangzhou-Foshan Florentia Village celebrates 'Leap to Success' with all our customers, leaping forward into the next remarkable chapter together."

Throughout the celebration, five large-scale works reimagine traditional folk motifs, blending traditional fish lantern art with modern lighting technology to deliver a captivating cultural spectacle.

Guangzhou-Foshan Florentia Village has also collaborated with Mindy Wong, National Intangible Cultural Heritage Project Foshan Colored Lanterns inheritor, to create a signature anniversary fish lantern, accompanied by public heritage workshops and storytelling sessions, inviting guests to explore the stories behind this extraordinary craft. Adding a contemporary touch, students from Foshan Stellart International School of Arts present their original lantern artworks, infusing youthful imagination into the evolving dialogue between tradition and modernity in Foshan.

Consumers can also enjoy three themed game markets, a DIY fish-lantern workshop, and fish lantern parades. Together, these interactive experiences invite thousands of consumers to celebrate the decade of achievement with Guangzhou-Foshan Florentia Village while showcasing the luxury designer outlet’s unique balance of cultural heritage and commercial innovation.

A Decade of Dedication: Pioneering Beyond Conventions, Business Elevated

In response to the surging enthusiasm for the active lifestyle in the South China market, the Village has undertaken a forward-thinking strategic upgrade of its brand matrix, breaking through the traditional outlet business model. It has successfully introduced several highly sought-after active lifestyle brands—including SALOMON and lululemon—to the South China outlet scene for the first time. Particularly noteworthy are the region’s first-ever 1,500-sqm ANTA SUPERSTORE and the newly upgraded 2,401 sqm Nike experience store officially reopened on September 19. Moving beyond the conventional discount shopping space format, this initiative not only significantly enriches the commercial offerings of the outlet industry but also integrates brand building with innovative value-driven retail, setting a new trend in the Greater Bay Area outlet sector toward experiential and upscale development.

The luxury lineup has expanded as well to include exclusive outlet stores for PRADA, SALVATORE FERRAGAMO, JIMMY CHOO, and BALLY in the Guangzhou-Foshan-Shenzhen region. Together with family-friendly entertainment such as the “Fantasy Jungle” family entertainment center, and partnerships with local hotels and art schools, Guangzhou-Foshan Florentia Village has grown into a holistic lifestyle community where high-end shopping meets leisure and cultural enrichment.

In addition, the outlet continues to enhance its tax-refund services, offering international visitors “on-the spot tax refunds” with rebates of up to 9% for eligible purchases. During the Canton Fair 2025, tax-refund transactions almost tripled year-on-year at Guangzhou-Foshan Florentia Village, a testament to the outlet’s growing global appeal.

Exclusive Anniversary Offers: Multiple Rewards to Give Back to Consumers

To thank consumers for their decade-long support, Guangzhou-Foshan Florentia Village has prepared exclusive shopping privileges: For every Friday, Saturday and Sunday between September 12 to 28, spend RMB 888 or more in a single transaction to enter a lucky draw for prizes including DJI sports cameras, DYSON vacuums, and RMB 1,000 gift cards. For the National Day Holiday, spend RMB 1,088 or more in a single transaction to receive a RMB 100 digital gift card. Many benefits are available for consumers to share in the joy of the 10th anniversary celebration at Guangzhou-Foshan Florentia Village.

Over the past ten years, Guangzhou-Foshan Florentia Village has transcended the role of a shopping destination to become a cultural and commercial landmark, bridging East and West while setting new benchmarks in outlet retail. As it steps into the next decade, Guangzhou-Foshan Florentia Village will continue to deepen the integration of local and international culture, optimize its brand portfolio, and elevate immersive retailtainment experiences—walking hand in hand with consumers toward another decade of brilliance.

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