January 19, 2020, Shanghai, China – Since first establishing its official presence in southwest China in 2017, Florentia Village, the leading brand of luxury designer outlets in China, has brought an all-new, upgraded shopping experience to consumers in Chengdu and the wider southwest China region through a taste of Italian lifestyle with its European inspired environment, world class luxury shopping, incomparable discounts, and international standard of service. Florentia Village Chengdu – the first outlet mall of the brand in southwest China and the first luxury designer outlet in the region under Italian real estate development group, RDM – recently celebrated its third year anniversary; meanwhile the brand-new Florentia Village Chongqing is set to open its doors on 3rd February 2021. With the continued success of Florentia Village Chengdu and the upcoming Chongqing location, Florentia Village’s expanded footprint and reach within the mainland China market will give more and more Chinese consumers the opportunities to enjoy its signature one-stop Italian lifestyle and luxury shopping experience.

Florentina Village Luxury Designer Outlets

Florentia Village Chengdu celebrates 3-year anniversary with record-breaking success 

Since its opening on December 13, 2017, Florentia Village Chengdu and its all-new shopping experience has continued to gain popularity among consumers, delivering sustained sales growth throughout its three years of operations. In 2020, Florentia Village Chengdu achieved RMB800 million total sales, with a growth of 78%, and attracted 2.5 million visitors, with a growth of 25% as well. 

Florentia Village Chengdu Luxury Designer Outlet

Throughout its three years of operations, Florentia Village Chengdu has earned wide recognition from both the public and other stakeholders. In early 2019, Florentia Village Chengdu was awarded the AAA Tourism Accreditation, recognizing its role in providing local consumers and those throughout southwest China with the opportunity to experience authentic Italian culture, fashion and shopping experience without leaving the country. In the same year, Florentia Village Chengdu’s unparalleled shopping experience helped the outlet receive recognition as one of the top 10 performing outlets with highest growth rate in China. Apart from the accolades received from the local government and respected media organizations, 2020 saw the exciting debut of the innovative Jungle Family Entertainment Center (FEC) exclusive to the western China region. The 1,800 square meter space features four experience areas and eleven themed entertainment programs, with an array of entertainment facilities suitable for all age groups, from toddler to adult, delivering a one-stop shopping experience.

Florentia Village Chengdu is currently home to over one hundred renowned international brands and is the exclusive outlet location in southwest China for some most well-known luxury brands including Gucci, Prada, Saint Laurent, Balenciaga, Valentino, Loewe, Jimmy Choo and Polo Ralph Lauren. With the opening of the Phase II project at Florentia Village Chengdu in the second half of 2021, the arrival of more brands and an upgraded premium environment will give consumers an all-new, one-stop retail experience covering travel, shopping, leisure and entertainment. Meanwhile, Florentia Village Chengdu is also continuing its exploration into partnerships with a diverse range of partners, covering platforms such as airlines, online travel platforms, automobile, lifestyle and hotels to bring more rewards to Florentia Village members.
Florentia Village expands footprint in Southwest China, establishing a new blueprint for designer outlet retail

On February 3, 2021, consumers in southwest China will be treated to another one-stop destination for travel, leisure and retail with the arrival of Florentia Village Chongqing. As the seventh outlet project by RDM in Greater China, and the only international outlet brand in Chongqing, Florentia Village Chongqing further enhances RDM’s retail network in the southwest region and further expands Florentia Village’s footprint and reach across the country, bringing a comprehensive, authentic Italian lifestyle experience to more Chinese consumers.

Designated as a significant strategic city by the State Council of the People's Republic of China, Chongqing acts as an economic, financial, innovation, transportation and logistics hub for southwest China and plays an important role connecting the country along the Yangtze River and “The Belt and Road” Initiative. Located in Chongqing’s Shapingba District, Florentia Village Chongqing is conveniently served by transportation, just a 20 minute drive from the rapidly developing University Town, Xiyong area, a 45 minute drive from both downtown Chongqing and Chongqing Jiangbei Airport, as well as directly reachable rail services. Florentia Village Chongqing covers an area of over 60,000 square meters with the Phase I project to be launched of 37,000 square meters, and channels our design philosophy of combining classic Italian architectural style with modern architectural elements, such as incorporating the same material structure used in the iconic Beijing Olympic Water Cube (National Aquatics Center) for both functional and design enhancement.

With the Chinese government actively promoting domestic consumption, China’s retail market is enjoying a period of strong growth and development. The opening of Florentia Village Chongqing not only satisfies the unmet demand among Chongqing’s consumers towards luxury retail and premium services brought together in one convenient shopping experience, but also contributes to the Chinese government’s vision for the increasingly important role that domestic consumption plays in the country’s economy through the creation of new employment and economic opportunities in the region.

The arrival of Florentia Village Chongqing and the link it creates with the Chengdu location gives consumers in southwest China, as well as those across the country, greater choice when it comes to retail. The continued expansion of Florentia Village in Greater China will also accelerate the opening up, diversification and integration of culture and consumption in southwest China and beyond. 


About FLORENTIA VILLAGE 

Florentia Village is China’s renowned Italian designer outlet under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of seven outlets across Greater China, located in Hong Kong, Tianjin, Shanghai, Guangzhou, Wuhan, Chengdu and Chongqing, the seventh outlet location opening in February 2021. The outlets’ distinctive Italian architecture recalls Florentia in Ancient Rome, and the Renaissance Age by combining plazas, galleries, fountains and monumental buildings to deliver a one of a kind shopping environment. Florentia Village carries over 300 renowned brands from Europe, United States and Asia at a year-round discount of up to 80% off. 

Through RDM’s extensive network of contacts within the global retail community, the stores are leased to the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 300,000m2, a total of 1,200 shops, and has attracted close to 20 million visitors annually. As the leading international designer outlet in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.

For more information, please refer to our official accounts: 

Website: www.florentiavillage.com 

Facebook: @Florentiavillage

Instagram: @ Florentiavillage

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Wechat: @佛罗伦萨小镇

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